Analyzing Propagation Characteristics And Influencing Factors Of Foreign Universities Video Open Class

With the rapid development of the open educational resources movement,Open" has become one of the biggest front in the reform of Higher Education.Construction of video open class has set off a huge wave in both domestic and foreign,particularly significant in foreign video open class. It is also subjected to the native"students" and popular in the kind of China portal website. The most representative isthe Harvard University "Fairness and Justice" and "Happiness lessons",which isparticularly popular. Considering this, there is no doubt that foreign video open classhas great advantage.The following are the main purpose of this paper:1. By the method of questionnaire survey, mainly including communicators,dissemination of content, communication and transmission of the audience, we canget the spread of foreign universities video features in our college open class andmake full use of foreign universities video quality resources to our learningenthusiasts.2. With our research, we explore the factors that foreign universities video openclass spread in Chinese college students, so as to make online video open class videoopen class on China’s construction and development provide a strong basis andreference.The research ideas and methods are as follows:Firstly, based on relevant literature, we summarized the theory (the technologyacceptance model theory), design questionnaire about open class foreign universitiesvideo in the propagation among college students, construct the impact factor modelwhich involves college students watching the video open class foreign universities.Then we propose our study hypothesis and design the questionnaire. Following this,we implement our research through combining online research and paperquestionnaire survey method and collect data. At last, we process the date by usingSPSS17.0Excel2010, and acquire the propagation characteristics of foreign videoopen class. At the same time, the first model is validated and corrected. We made the following conclusions through systematic research:1. propagation characteristics（1） CommunicatorsThere are two parts in the process when foreign universities open class videospread in college students in our country, one is the macro decision-making bodiesand organizations, another are speaker teacher video open class.（2） ContentsForeign universities video open class covers many disciplines, such as literature,philosophy, history, sociology, psychology, economics and finance. Besides, it has awealth of teaching content, provides comprehensive course materials for learners, andcompensates for the lack of network course effectively.（3） MediumThere is a variety of media for college students. Introducing by classmates,friends and teachers is the main approach. The portal site is the first choose to watchthe video open class.（4） ObjectsIn our research, college students with strong purpose are the primary object.Most of them choose their own course based on their own interests and professionalcharacteristics rather than drift. However, most of the students fail to achieve the sameattitude as well as learning professional courses. There is no discipline and theyperform poorly on viewing time, periods, pre-class preparation, and making notes,even review after class.（5） EffectsForeign universities video open class have been recognized reason for theinteresting teaching methods, richness of curriculum resources, high quality andconvenient of videos. To most students, watching the video can not only increase theirprofessional knowledge but also broaden their horizons. To some extent, it canenhance the level of their English listening and speaking. On the other hand, there islimited personal time, difference between our cultures, and inconvenience for somebooks mentioned during the class. In addition, they can’t participate in interaction resulting in abandoning watching universities video open class.2. Our model is as follows:（1） The perceived usefulness has significant positive effect on collegestudents’ attitudes towards foreign open class video(p=0.000<0.05);（2） Perceived ease of use about foreign open class video has significantpositive effect on perceived usefulness(p=0.000<0.05);（3） Perceived ease of use about foreign open class video has significantpositive effect on the attitudes(p=0.000<0.05);（4） College students’ attitudes towards foreign open class video hassignificant positive effect on their wishes(p=0.000<0.05);（5） The perceived usefulness about foreign open class video has significantpositive effect on their wishes(p=0.000<0.05);（6） The course quality of foreign open class video has significant positiveeffect on the perceived usefulness (p=0.000<0.05);（7） The social impact of foreign open class video has significant positiveeffect on the perceived usefulness (p=0.000<0.05);（8） The platform for social impact support has significant positive effect onthe perceived ease of use (p=0.000<0.05).According to the content covered in this study, we explore our works with thefollowing seven chapters:Chapter I describes the research background and significance, then brieflydescribes our research methods and purposes.Chapter II presents our literature review and defined the related concepts. Itfocuses on the development of open class video and the theory of technologyacceptance model.Chapter III provides some relevant literature and preliminary interviews,proposes the relevant variables of the influence factors about foreign universitiesvideo open class factors in the spread during college students and the assuming model,then explain each variable in detail, and ultimately proposes appropriate assumptions.Chapter IV introduces the object of the questionnaire，its structure, and the data collection methods. The measure of assuming model variables is designed, and thequestionnaires were analyzed reliability and validity.Chapter V systematically analyzes the propagation characteristics of the openclass foreign universities video according to the survey relevant results and the fiveelements of spread.Chapter VI gives the related analysis and regression analysis about theinfluencing factors according to our survey data. The hypothesis is verified. Detaileddescription of the verification is concluded. Then the assumption model is modifiedand we obtain the final model according to the results of our study.Chapter VII provides a systematic summary according the previous analysis,draws conclusions and recommendations of the study. The shortcomings anddeficiencies throughout the study are pointed. Finally, the direction of future researchis determined.