The Search Of College Students Entrepreneurial Environment Based On SWOT-PEST Analysis And Optimization

Entrepreneurship is a complicated activity; it is influenced by the micro and macroenvironmental factors. To some extent, the entrepreneurial environment directly determinesthe success or failure of dynamism and entrepreneurship of entrepreneurial activity is theimportant condition of college students’ entrepreneurial success. Both internal and externalenvironment is the good or the bad environment, at any time, affect college students’entrepreneurial approach. Study the current our country college students’ entrepreneurshipenvironment, analyses college students’ entrepreneurship in the current complex situation,advantages and disadvantages of the existing problems. Entrepreneurship education is notonly first need to face the problem, but also to college students’ entrepreneurship is moreeffective.In this paper, on the basis of literature review and theoretical research, combining withmanagement, entrepreneurship, sociology and other relevant knowledge, through reading,analysis and synthesis of a large number of Chinese and foreign literature, build a solidtheoretical foundation for the paper, based on the SWOT analysis method for college studentshas carried on the analysis of the advantages and disadvantages in the entrepreneurialenvironment, secondly on the basis of macro environment (PEST), to establish a quantitativeindex evaluation system, based on the comprehensive performance evaluation, analysis of xi’an college students entrepreneurship environment, make the students know that the primaryfactors that affect entrepreneurial environment, the secondary factors, as well as the influencedegree, and through the SWOT strategic analysis and comprehensive evaluation system isproposed on the basis of the corresponding countermeasures and Suggestions, to distinguishbetween primary and secondary when college students’ implementation of entrepreneurship, to achieve the target, for college students’ entrepreneurship, evaluation of entrepreneurialopportunities and environmental factors to provide certain theory reference and also help thegovernment and universities considering resource constraint conditions, the largest to improveentrepreneurship environment.The main conclusions: at present, xi ’an college students entrepreneurship environmenthas a good advantage, for example, are derived from the good cultural atmosphere of cultureindustry, the development of high-tech enterprises and the introduction of more companies,provides students with more opportunities and development. But there are still insufficient.Such as the government’s policy support is not fully in place, financing channel not free,entrepreneurial atmosphere general, business environment and infrastructure can’t meet therequirements, lack of adequate power to use science and technology, therefore, provides theloose policy environment, to create a good economic environment, build open social andcultural environment, create favorable environment, is the direction of further efforts.