Research On Consumption View Of Contemporary College Students

In order to guarantee the smooth and stable development of the national economy,the Party Central Committee has strengthened the significance of stimulatingdomestic demand for many times. Although contemporary college students still lackthe ability to guide the consumption, their distinctiveness makes them become themain force in directing the third domestic consumption boom. Their views not onlyinfluence the consumption quality, but also decides their own development in thefuture, and this is particularly important for our national economy, for the society, aswell as for the students themselves. We should admit that the consumption views ofcontemporary college students are generally reasonable and healthy, but we also cannot deny that there exists some unreasonable problems. Therefore, it will be a greattask for us to guide the college students in their establishment of positive consumptionviews.This thesis primarily consists of five parts:The first part is the Instruction, which includes the research background, thesignificance, the research status and method, as well as the innovation of this thesis. Itputs an emphasis on the domestic and overseas research status.The second part gives an overview of contemporary college students’consumption views. Firstly, it starts with some concepts connected with collegestudents’ consumption views and makes a summary of its concept and its distinctivecharacteristics on that basis. Then some related theories proposed by great thinkersand psychologists such as Marx and Maslow are discussed, and this part provides thetheoretical support for this research.The third part makes a research and analysis of contemporary college students’consumption views. This research adopts random searching method and takes students from different grades and different majors in Ocean University of China asits investigation objects. Based on this investigation, we make a general analysis ofthe present consumption situation and point out its unreasonableness.The fourth part focuses on some reasons for the formation of unhealthyconsumption views. This part is based on the former investigation and its analysis isconducted from both subjective and objective perspectives.The last part falls on how to guide the college students correct their badconsumption views and help them establish some positive ones. This part can bedivided into four aspects, from which a comprehensive education system isconstructed to promote contemporary college students’ establishment of positiveconsumption views.