The Research On Entrepreneurship Education Of University Student Major In Tourism Management

With the travel demand continues to grow worldwide, covering a very broad range oftourism there are many business opportunities, tourism entrepreneurship economicdevelopment provides a very rich soil. However, the tourism industry at home and abroadabout the state of entrepreneurship development has indicated that the status quo tourismindustry to carry out their own businesses, Status Quo of Tourism Management Professionalentrepreneurship education are far from reaching the level should be developed. Therefore,developing entrepreneurship education in colleges and universities specializing in tourismmanagement has become an inevitable requirement university entrepreneurship education.Emphasis on the training of tourism management majors entrepreneurial awareness,improve tourism management majors entrepreneurship, encouraging tourism managementmajors active in their own businesses after graduation events, one can promote employmentpressure after graduation tourism management majors eased, promote social stability andharmonious development; hand can contribute to the overall development of the tourismindustry. Visible inevitably require college education tourism management professionaldevelopment, is active in entrepreneurship education in college students.The results of this paper will be integrated use of literature analysis, expert interviewsand questionnaires, surveys to expand tourism professional teachers, students travel, tourismpractitioners as the main survey, the questionnaire is then applied to entrepreneurshipeducation in Tourism Management college students in problem analysis. On this basis, to findappropriate solutions, the reform of tourism management majors can learn entrepreneurshipeducation provides recommendations to promote our tourism management majors to theknowledge-based entrepreneurial transformation. In this paper, the specific contents are asfollows:The first part of the introduction. Introduces the research background and significance ofthis paper, research methods and content. For current research, writing a literature review.The second part of the concept of research and development related to entrepreneurshipeducation. First introduce the concepts of entrepreneurship education, including the conceptof entrepreneurship and entrepreneurship education, followed by the development ofentrepreneurship education research, analysis of current development.The third part of the investigation and analysis of the status quo Tourism Management Majors in entrepreneurship education. The use of a questionnaire survey of tourismmanagement entrepreneurship education majors to investigate problems, based on surveyresults conducted specifically addressed.The fourth part, Tourism Management Entrepreneurship Education DevelopmentStrategy. First, change the traditional teaching methods, the creation of entrepreneurshipcourses; Second, create a reasonable campus culture, to provide a good business climate;Third, strengthen government support for efforts to increase policy financial support;Fourthly, university business cooperation, to provide practical training opportunities; fifth,strengthen ideological and moral education, developing entrepreneurial innovation.The fifth part, Innovation and Prospects. First, from the content and practical aspects toanalyze innovation and shortcomings of this paper, and put forward the prospects for furtherresearch.Theoretical significance of this paper is that through research on tourism managementmajors entrepreneurship education, to provide theoretical support for the good developmentof Tourism Management Professional entrepreneurship education from a new perspective,rich in tourism educational theory; practical significance is that provide more specific wayforward for the training of university tourism management professional large number ofentrepreneurial talents to promote our tourism management majors to the knowledge-basedentrepreneurial transformation.