A Study On The Influence Mechanism Of Entrepreneurship Education Of Tourism Major In Universities U-der The "Internet Plus" Background

During the new period of “mass entrepreneurship and innovation” and “Internet plus”are comprehensive advocated in our country,the entrepreneurship education presents an irresistible development trend.The tourism industry as a sunrise industry in the development of social economic has more development advantages of “Internet plus tourism entrepreneurship.”The protagonist of Internet plus tourism entrepreneurship will be the college students majoring in tourism.To study the development of entrepreneurship education and the influence mechanism from the perspective of the students majoring in tourism can not only enrich the theory of entrepreneurship education,but also help to find out the key factors that influence the entrepreneurship education in practice,gives full play to their positive influence and makes the entrepreneurship education develop better.This paper takes the entrepreneurship education of tourism major in universities as the research object,adopts the text study and empirical research methods.Firstly,through the definition of the relevant concepts,researches a large number of literature and combines with the current development of entrepreneurship education of tourism major in universities in China to find out the influence factors of entrepreneurship education of tourism major in universities and to analyze its influence mechanism under the “Internet plus” background.Secondly,based on the relevant theories and development status,constructs the conceptual model of influence mechanism of entrepreneurship education of tourism major in universities under the“Internet plus”background and puts forward the hypothesis of the relationships.Uses the multivariate statistical analysis,which include factor analysis,correlation analysis and multiple linear regression analysis to test the relationship hypothesis.Through empirical analysis,the following conclusions are drawn:the students' information literacy,entrepreneurial awareness,entrepreneurial ability and entrepreneurial personality have a significant positive impact on entrepreneurship education of tourism major in universities under the “Internet plus” background.Finally,according to the research conclusions and puts forward the corresponding countermeasures for the development and implementation of entrepreneurship education of tourism major in universities under the “Internet plus” background.The specific research contents are as follows:The first chapter is an introduction.This part introduces the main research background,research purpose,research significance,and outlines the main content and methods of the research.The second chapter concludes related concepts and literature review.This part reviews the relevant literature of domestic and foreign researches and introduces the related concepts of “Internet plus” and entrepreneurship education,which establish theoretical basis for the following research.The third chapter studies on the current situation of entrepreneurship education of tourism major in universities.Based on the relevant literature research and makes an investigation on the students majoring in tourism in the universities of Liaoning province to know the current situation of the development of entrepreneurship education in tourism.The fourth chapter researches on the influence mechanism of entrepreneurship education of tourism major in universities under the“Internet plus”background.Firstly,analyzes the influence factors and mechanism of the development and implementation of entrepreneurship education of tourism major in universities.Secondly,defines the research elements and dimensions.Finally,defines the conceptual model and puts forward the relationship hypothesis.The fifth chapter is an empirical study on the entrepreneurship education of tourism major in universities under the “Internet plus” background.Firstly,designs and distributes the questionnaire.Secondly,to make clear the empirical research methods.Thirdly,analysis of survey data.Finally,analyzes the research results and reaches the research conclusions.The sixth chapter is the implementation measures of entrepreneurship education of tourism major in universities under the “Internet plus” background.This paper from the four aspects to put forward the specific countermeasures about the development and implementation of entrepreneurship education of tourism major in universities under the “Internet plus” background.The seventh chapter is the research limitations and prospects.It expounds the shortcomings of the research and makes a prospect for the future research.