Study Of The Context Of New Media With Sports College Students In Positive-energy Ideological And Political Education

This study based on the theory of mass communication theory.Under the impetus ofinformation technology, the rapid development of means of communication media, a lot ofinformation through a variety of means of communication enriches people’s lives. Collegestudents as a representative of the younger generation, access to information is more diverse,how to guide contemporary college students, especially university students in physicalvibrant, get positive energy in the new media means of communication become heavyideological education of college students in the weights. This paper describes the main meansof most contemporary college students to get some information through the recent politicaland ideological education of college sports colleges instance, points out a new challenge inthe new media context of ideological education of college students’ sports. Next, discussideas and emotional changes college sports colleges under the new media context, analyzesthe impact of new media on the ideological values of university students in physical, somore boldly raised in the context of new media for sports colleges concepts and methods ofideological education work, the development of ideological and political education of collegesports colleges have important practical significance. Finally, on the subject of this studywere summarized, and the results discussed.