Study On The Discourse Power Of Ideological And Political Education Of University Under The Background Of The We Media

The essence of the ideological and political education is to use discourse of ideological and political education to persuade,educate and promote the educatee,so that they can improve on the thought and action.The discourse of it is not only educator's transferring and exchanging information by discourse,but also their symbol of power and status in ideological and political education.The discursive power of ideological and political education is the core of the whole discourse system of it.So who has mastered the discursive power,who will occupy the dominant position in it.In recent years,the emergence and rapid development of the we media such as microblog and We Chat has collapsed the social structure of traditional media's monopolying the discursive power,and made the media could truly serve for persons and become part of persons.So under the background of the fashion of the we media,the promotion of the discursive power of it has been an important part of the construction of discourse system of ideological and political education.But in China the we media is a new thing.Recently our colleges' discursive power of ideological and political education has a lot of problems in the use of the we media.We must adopt corresponding measures to make discursive power of ideological and political education and the we media developed better.Such as the following four main sections.The first part is introduction.It introduces many things.It analyzed our country's reality of the we media's wide use and a series of problems in the transferring of discursive power of ideological and political education.These things tell the reason.Then is the significance and the using methods.The second part is the theory and meaning.It illustrates the use of the we media to promote colleges' discursive power of ideological and political education.The third part describes the current difficulty and analyses the cause.It points out that there are many difficulties in it.Such as educators in the loss of information monopoly from the we media platform.educators in discourse authority weakened since the we media platform,educators of network words less attractive,educators in the discourse of media platform to guide force weakened.The reasons are the media platform of ideological and political education discourse propagation force is limited,the media platform of ideological and political education building their own words,the media platform of ideological and political education voice guide is missing,the media of expression of ideological and political education platform construction lag,the media platform of ideological and political education say exercise the lack of external mechanism.The forth part put forward the countermeasures.It points out that we should improve it from the following four aspects.They are educator,educatee,the new platform for promoting the discursive power,the safeguard mechanism of the discursive power.