The Research On Contemporary Management Situation And The Countermeasures About Badminton In Henan Province

Coincidence with the advancement of the national economy and improvementof the living standard is the human labor-emancipation from hard work. Badminton，as a sport of training through the net，wins the recognition of all ages in terms of itsflexible characteristics. This paper，a part of the cities in Henan province camp，treating the operators in15for-profit badminton halls as the research object，usingthe literature material law，questionnaire survey method，interview method，mathematical statistics and logical analysis， depicts that badminton venuemanagement present situation in part of the cities in Henan province and the relatedfactors affecting the development of its business firstly. Through analysing theQuestionnaire and interview of150consumers in badminton halls, this paper revealsthe influencing factors that affacts managing situation of badminton halls and putsforward some reference opinions and suggestions. Through the investigation，theresults are concluded as follows.1. The present situation of business: As the survey shows that properties ofvenues in some cities in Henan province is the private ownership as the main body，with a variety of ownership develop together；The size of the venue is given priorityto with small and medium-sized venues；The management pattern of Venue is mainlydivided customs and membership； In terms of business philosophy，there are lackof innovation， just waiting for customers consumption；Market positioning is notclear， blindly following other venues consumption standard， rarely puttingcustomer satisfaction running into the examination of venue；The professional leveland quality of the managers and coaches is relatively deficiency； the consumptivemotivation participating in sports is not the same， among which there has thesignificant differences in the gender， age， income， etc. of consumer groups.2. Problems existing in the venues: Firstly, the government emphasis on the construction of the badminton venue is not enough，which leads to the lack of goodconstruction and the development of the badminton venue and correspondingpolicy.Market mechanism is not mature. In the aspect of management， most of themanagement system is not perfect.The marketing advantage of venue can’t developvery well with market positioning being not accurate. Meanwhile， there are lack ofgood coach in the business. Less school sports is fully developed at present，causing the waste of resources；As the most of the infrastructure of venues in Henanprovince don’t meet the requirements of customs expectation in all aspects， there isa big gap on the related issues and badminton venue management，which remains tobe further promoted and developed.3. The feasible measures: Through aiming at the existing problem of badmintonvenue in some cities in Henan province，this paper puts put forward the followingfeasible policy: In the operation and construction aspects， the government supportneed to be strengthened.Through the market analysis， the operating mechanism ofthe market should be established and improved， achieving the sustainabledevelopment of the badminton venue and perfecting marketing mechanism. Thereasonable market price should be set up according to different consumer groups andintroducing high quality， high level of coaches and partners. We should make thebest use of school sports and rationally utilize of idle sports facilities and improvethe badminton venue infrastructure construction at the same time，by which theperfect upgrade of venues will be achieved and the demand and consumption desireof customer’s are satisfied.