Investigation And Research On Present Situation And Countermeasures Of For Profit Fitness Clubs In Kaifeng

“This year we will refuse to accept the gifts except melatonin in Spring Festival.” It isone of the most popular messages that reflect the pursuit of health of modern people.However, nowadays people’s living standard has improved with their weaker body. Therefore,people have an eager desire of health and more and more people take part in physical exercise.Special words like “Spend money to buy health”,“sports is better than gifts”, and“fashionable fitness, fun fitness” reflect people’s desire for health. In this context, a variety ofmodern commercial health club seize the opportunity, as if overnight health clubs are openedeverywhere all over the country. However, because of huge differences in scale andmanagement mode, operating efficiency is also uneven. In this study, Kaifeng for-profit healthclubs are research object. This study uses a lot of research methods including literaturemethod, investigation method, mathematical statistics method and logical analysis method.Research contents are the location, facilities, curriculum, services and operating time ofKaifeng for-profit health clubs. This study also investigates the basic information of fitnesscoaches, including training, the professional level, income, work attitude and so on. A systemof Investigations of consumers include the basic situation, the status and effect of exercises,income, awareness of the health, the satisfaction of club and coach, the evaluation of thefitness club. The purpose of inductive analysis of the survey results is to get information ofthe Kaifeng for-profit health clubs operating conditions and find problems in operation. Thisstudy also expects to provide advices to Kaifeng for-profit health clubs and even the country’sfor-profit health clubs, and then promote the healthy development of Kaifeng City fitnessclub.The results of the survey are as follows: 1, Most of profit-making body-building clubs in the Kaifeng city are unevenlydistributed in the east and west of downtown area. The business models of these clubs arequite simple, with thin capital and modest-size sites, providing unprofessional trainings and alow level of services.2, There are no training programs for coaches who are in charge of training theexercisers and providing fitness courses in these clubs, which leads to the bad service quality.Actually some coaches are working as part-time staff, instead of permanent employees.3, The VIP guests are mainly male. The chief consumers are high-consumption peoplesuch as students, white-collar workers and small business owners. Their sense ofbody-building is not very rational, in that they lack body-building knowledge and hold abiased opinion that body-building is merely a rich persons`pastime.According to the problems I found in this survey, some possible strategies forimprovement are given as follows1, Government should offer some strong helps in form of supportive policies on thedevelopment of body-building clubs, fitness projects and publicity to the National FitnessProgram.2. The manager of these clubs should arrange their fitness courses both scientifically andrationally. They should communicate with the VIP members to learn more about their needson body-building.3. Organize some body-building associations, and hold a series of regular body-buildingactivities to spread the idea and draw a wave of mass body building. Moreover, clubs shouldreach some agreements on the price, avoiding occurrence of price-war and also set up theirown individual brands.4Coaches of the clubs should be regularly trained, certificated for qualification, andunified in working suits. 5Conduct surveys of satisfaction of the VIP members and collect their opinions andsuggestions in anonymous surveys to find problems that lead to dissatisfaction andimprovement of the services.6. The manager of these body-building clubs should give stress on the training ofprofessional coaches with excellent skills, in a plan that coaches maintain contact with eachother, attending, substituting and sharing each other’s courses, to learn and improve from eachother. In result, the excellent coach team will necessarily attract more consumers to join in theclub.