| Operation and management of modern enterprises in our website after twodecades of development, has been widely applied to all walks of life, almost allbusinesses, all industries have established their own websites. Website to becomebusiness, industry and even individuals to show themselves, an important window tocommunicate with the outside world. Increasingly become a corporate website orother social organizations, an important platform for interaction between individuals,internal staff and external, which breaks the traditional concept of space and time, toquickly disseminate information to the community in the first time. Site to meet theneeds of customers while shopping or entertainment, in its own operationalmanagement, there are some problems and deficiencies. In this paper, after elaborateon China’s small and medium sites, analysis, Suzhou boxing carrier site operationsmanagement, for example, conducted a survey and analysis, operations managementthrough investigation that the site has begun mode, website promotion, team building,management system has accumulated some experience, and achieved some success,but in the strategic planning Web site, target support, teamwork, respect careerplanning, construction and other cultural sites are still some flaws.In this study, SWOT analysis on the operation and management of the site inSuzhou S-boxing web strengths, weaknesses, opportunities and risk factor analysis,etc., and then proposed the site in the future S-boxing web operations management, toavoid weaknesses, take targeted, systematic measures scientific and comprehensivelyimprove the operation and management of the site, the level of standardization.Specific countermeasures and suggestions: First S-boxing web should be accuratetargeting, and improve relevant conditions, including select key development areas,construction of high-quality personnel, improve the innovation capacity; second is toimplement flexible business strategy, including flexible brand strategy, flexibleaspects of cultural policy; Third, from the transformation of management philosophy,change management focus, expanding the management vision, innovativemanagement methods, improve the management structure of the system, improve management performance and so strengthen the team building site humanities; fourthis conducive to improving employee motivation, initiative, and help to mobilize staffand users initiative, innovation, help to improve the core competitiveness of the site tothe principle of strengthening the interactive website daily management;5is topromote informatization construction site, technology to achieve sustainablemanagement of the site; six in terms of strategy, systems, cultural sites, such asproviding incentives to strengthen and improve security conditions for site operationsmanagement. |