The Construction Research For The Female Image Of Thenew Record Company’s "Ta Kung Pao"

"Media image" Communication has been a hot issue in the field of study, "Gender and media image" is always attracted scholars conduct ongoing research and discussion. This article will be "Ta Kung Pao" Shanghai version of the study, to explore the female images in three to four decades of the twentieth century is how to be constructed."Ta Kung Pao" Shanghai version of the founding time after the May Fourth Movement, women have some degree of ideological emancipation. Coupled Shanghai has excellent geographical location and mingled in the social, cultural, ideological formation of a more open society in the development process more leading social environment. In this environment of women has a certain sense of independence, no longer dependent on men themselves, their spheres of life imprisonment in families, their strong and independent, proactive, gradually moving towards the community, various social fields industry, all levels of shine, the pursuit of the same equal footing with men. "Ta Kung Pao" as the Shanghai newspaper industry leader, but also as a pursuit of advanced ideas of the press, for the construction of the image of women is a problem worthy of profound research.In this paper, a content analysis, literature and culture research methods combination, through the "Ta Kung Pao" Shanghai version rigorous scientific sampling, systematic analysis of the April 1936 "Ta Kung Pao" Shanghai edition founded to December 1948 Room 31, for women presenting information data is encoded and decoded in two different dimensions, "reported the number of table of contents" and "report image features", and a detailed analysis of the "Ta Kung Pao" Images of Women in Construction of reasons.This paper is divided into five sections:The first part is an introduction to explain the origin of research, study and research methods of this article; the second part focuses on the "Ta Kung Pao," the history and background of the establishment, and stressed the "Shanghai" as the background of the special nature of this study is important; the third part content analysis method, developed sampling standards, to meet the standards of 1028 samples for analysis to identify the characteristics and elaborate; the fourth part, based on the statistical results of Chapter Ⅲ, to identify key news to interpret, to analyze "Ta Kung Pao" on female image construction characteristics and causes; the fifth part carries on the summary to this article, analysis of characteristics of "Ta Kung Pao" Shanghai version of the female imageconstruction, and answer the main research question.