Studies Of Colleges And Universities Ideological And Political Education Subject Under The Influence Of New Media

With the technology impact of the world, the popularity of the new media becomes faster than any previous medium. In China, the rapid development of information network of new media has a huge impact in the field of technology and tools, and has become an important driving force to promote information generation and innovative ideas. In the new environment, new media, ideological and political education both get more opportunities, but also faces enormous challenges, especially the main ideological and political education subject, on the one hand, the new media promoted the ability to play the main, but also it produced many negative effects. Because of our long-term attention to ideological and political education theory and teaching practice, and habitual neglect environmental factors, when ideological and political education subject exposed to the impact of new media tools, it is easily got into trouble. The emerge of new media with instrumental rationality negative impact such as the one-sided pursuit of efficiency and interests paramount, program standards mechanization, marginalization of value rationality and human spirit bring about the educational objective single and abstract of ideological and political education, educational content verbosity clutter, good and bad, and educational approach lacking timeliness. In addition, also in the negative impact of the new media environment, the main ideological and political education subject has shown great suited, such as the imbalance of educational resources supplement, subject media accomplishment imbalance, as well as college students confused consciousness and behavior anomie phenomena.For the impact of the new media on ideological and political education, the author on the basis of domestic scholars study subject of ideological and political education, the influence of the environment on people and innovative applications of new media and other relevant documents, with the knowledge learned, simply made a number of strategies and methods to help improve ideological and political education subjectivity. The strategy is based on the main difficulties and problems the subject encountered, in colleges and universities physical resources, human resources permitting, positively mobilize the autonomy, initiative and creativity of subject to accomplish the task. Methods enforcement, first is to raise awareness of the main ideological and political education of the subject, construct to exert principles of subject, enhance the media accomplishment of subject and other measures to fully update the ideological and political education of the state of subject, and then is to create the ideological and political education situations, which would include the optimization of the new media environment, improve management, and build an effective security mechanism. Finally the use of new media to play the ideological and political education subject, through a variety of specific and innovative ways such as the creation of new ideological and political education media learning platform, interactive platform and mental health practice open platform to be implemented. These specific methods are based on the study of a large number of scholars of past new media in university applications, optimized and improved to fulfill the purpose of the ideological and political education subject.Through these studies, the author hopes to seize the subject of education of the ideological and political characteristics of the special circumstances, to smoothly avoid the negative impact of avoidance of new media, so as to provide a more precise and effective strategy for the development of ideological and political education.