Countermeasure Analysis On Symbiotic Effect Of Hunan TV Media And The Badminton Movement

With deepening of the socialist market economy reform,every field has been greatly developed,the general public is no longer meet with basic food and clothing problem。The pursuit of fashion 、health way of life became a part of the people’s daily life。These good market factors contributed to the rapid development of sports industry。With the 2008 Beijing Olympic Games, Hunan radio and TV station set up Table Badminton Channel.TBC wants to become China’s most professional Chanel of table tennis and badminton,and has injected new vitality to the sports industry。As a strong province of competitive sports, the badminton has been pride of Hunan. In the international competition, the Hunan team has achieved very good results, and contributed a lot to the promotion of badminton sports in Hunan province. After the establishment of the TBC, the channel has made a plan, it is based on Hunan, toward China, starting from the Hunan market, and making full use of local resources. Both in the cooperation, the two sides held many interaction, achieve the mutual benefit and reciprocity, produce the symbiotic effect.In this paper,by analyzing the TBC and Hunan badminton sports current situation of the development of their own, summarized both the form and development history, and analyses the influence of the current business situation and future development trend in the future. In the in-depth analysis of the phenomenon in the cooperation, acquaintance the positive influence by each other,find the foundation achieve mutually beneficial cooperation between conditions, also summarizes the main performance of the symbiotic effect in cooperation content, and analysis of the symbiotic effect mechanism.Even though the TBC and Hunan badminton sports had obtained the certain effect, the TBC is a young channel, as well as the immaturity of the sports industry, some exposed problems are worthy of attention. For example: the TBC’s competition shows are lack of brand support; the managers are short of management consciousness; and too many outside intervention; the TBC its’ self talent specialization degree is not high. In a word, these factors must impact the profound cooperation.Finally, the paper will focus on the TBC and Hunan badminton sports that put forward specific countermeasures in the symbiotic effect. Let the market more standard and reasonable; add the new shows in the channel; strengthen the publicity of the Hunan badminton star; and improve the management consciousness of each operator. Through the these measures, let the TBC and Hunan badminton sports have more healthy cooperation,and learn from each other,complement each other,create a more beneficial win-win situation.