Research On Online Consumption Concept Education Of Contemporary College Students

Nowadays, online consumption has become an important part of social consumption patterns. As a powerful group being easy to fresh things, college students also are the main force of online consumption. The convenience, quickness, invisibility and diversity of online consumption bring great convenience to college students and can meet their demands better. However, it also has side effects, as college students’ psychology is not mature, and they don’t form correct values and outlooks, so they can be easily induced by the bad information online. Especially in recent years, the spread of decadent values, including consumerism, hedonism, has a huge impact on the consumption concept of college students. Domestic scholars tended to analyze the questions on current consumption concept from the perspective of economics or management, yet didn’t deeply explore the causes of this wrong concept form college education. Therefore, under this background, the study on the current situation of Chinese online consumption and the issues in online consumption education among college students, then accordingly exploring and formulating countermeasure on education, should become an important subject for us to study in this new period.It is a long journey for us to lead college students to establish a correct online consumption concept. Importantly, this educational environment should be created with the cooperation of school, family and society. Besides, using the new internet method can also continually inject new vitality in online consumption concept education. This paper, with the method of questionnaire survey and spot interview, is aimed to analyze the contemporary college students’ online consumption, then to explore the right way of education and guidance on values to them.On this paper, firstly, by representing the relevant concepts of consumption and online consumption, I ascertain the object of education. Then, with the actual data collected by questionnaires and interviews, I analyze the present situation of college students’ online consumption concept and consumption concept education, further on, I point out the existing problems and reasons, meanwhile, I reveal the necessity of consumption concept education. At the last part of my paper, according to the reasons of the problem, I put forward and expound some corresponding countermeasures on online consumption education, including: enriching education content, constructing systematic education methods, improving education mechanism and optimizing education environment.