Research On The Education Of College Students' Network Consumption Concept In The New Era

The 19 th National Congress of the Communist Party of China announced the great decision to enter a new era.The arrival of the new era will surely shoulder a new mission,which will also call for a new generation of young people.General secretary Xi Jinping,in the nineteen major reports of the Communist Party of China,addressed to young students ardently: "the majority of young people should be firm in their ideals and beliefs,with lofty aspirations and lofty aspirations.However,at present,some college students have a bad tendency of value,such as consumerism and hedonism,which are contrary to the ideas advocated in the new era,which is seriously inconsistent with the requirements of the party and the state for contemporary college students.As an important part of the value system of human beings,the network consumption concept is a concrete manifestation of the value in the field of network consumption.To judge whether the contemporary college students have the value tendency of materiality and utilitarianism,we can find the answer by observing the concrete behavior of their online consumption.This paper investigates the current situation of College Students' network consumption view by empirical research,finds problems,reflects on the current situation,and discusses the specific problems in the investigation,so as to get an effective education path of College Students' network consumption view in the new era.This paper clarif the connotation of the new era and the requirements and calls of the new era for the growth of college students.College students,as the backbone of the new era,shoulder the great task of national rejuvenation.They must develop a healthy and scientific concept of network consumption.This paper expounds the connotation of College Students' network consumption concept and the theoretical basis for the research of College Students' network consumption concept.Then,based on the analysis and processing of the survey data,the paper finds out the main problems exposed by the current situation of College Students' online consumption in the new era.Finally,combined with the problems analyzed by the current research,the paper studies the causes of the problems of College Students' network consumption view from the aspects of their own actual situation,the training mode of colleges and universities,family education and atmosphere,social environment andatmosphere.At last,it puts forward the practical path with operability,hoping to promote college students to cultivate positive network consumption view and improve their self-restraint and control ability of network consumption through educational practice.