Communications And Administrations Of University Crisis Under The We Media Environment In China

With the rapid development of information technology and the popularity of Internet and mobile internet,the high use of the We media such as Blog,We blog,the social internet,the instant message tools and so on,the We media has arisen a big challenge to the traditional media.The traditional mode which use the official media to report the crisis event in universities has received a large impact from the We media.The special status in society of universities has proved that do researches about the crisis communications and managements of universities in the environment of We media is necessary.From the beginning of 2011,the domestic researches about the crisis communications and managements of universities in the environment of We media has rised sharply.But after carding the documents,it can find that the detailed researches about the characteristics of the crisis communications and managements of universities in the environment of We media and the strategies of crisis communications and managements are few.So it is worthy to do the researches about the crisis communications and managements of universities in the environment of We media.As a new form of media,the We media contains a lot of unique characteristics and values when compares with the traditional media.It can reflect that:the spread of the main broad and personalized,the dissemination of the contents in the center,the promptness and immediacy in communications velocity, multiple interactive in communication process and convenient feedback, the strong influence of radioactivity and dissemination of results of the mode of transmission.In the crisis,the foundations of We media can be reflected that it is not only the beginning of the crisis informations,but also the diffuser and receiver of the crisis informations,and in the same time,there are a lot of changes about crisis informations in the paths and forms of communications in the environment of We media.The main reasons which causes the crises in universities occurred frequently is the rapid development of We media,in the impact of the We media,the crisis communications in universities has reflected a lot of differences such as: diversification and interactive modes of transmission, propagation speed of aging in communications,universities are facing the increasing zero-day reactions, broader dissemination bring the broader impactions,the rumors formed easily even made the situations lost control.those new communications characteristics has brought a big challenge to the crisis managements in universities:first of all,it enlarged the difficulty of crisis managements in universities;secondly,it brought a challenge to the mode of crisis managements in universities;thirdly,it proposed a higher request to the men of crisis managements in universities;in the last,it also put forward a large challenge to the system of crisis managements in universities.But the birth of the We media also brings a opportunity to solve the crisis events,it can reflect that:first,since the media can act as a public opinion analyst in universities and become a prophet in the coming crisis; second,it can help to improve internal communication mechanisms college;third,it can help universities to seize the right to speak in crisis communication management opportunities;forth,it also can expand the channels in promote their image better for the universities;in lastly,it can help to reduce the spread of the crisis management costs.The crisis communications and managements of our universities in the environment of We media has gained some achievements but it also proved there are a lot of problems need to solve.Firstly,on the use of We media are not inadequate and the public of informations are insufficient;secondly,the completed system of crisis managements are insufficient and the method of crisis managements are stiff;thirdly,it can’t adapt the requirement under the age of We media;fourthly,the conceptions of crisis managements are lack of the participation by every person;lastly,the professional teams and men are insufficient.Those resons of the problems caused by the outdated in conceptions of crisis managements;the lack of professional teams and men;the insufficient of completed management system;the naive of universities’ students;the diversity of the people’s thoughts and requirements in the changing of society;the difficulty in monitor the We media informations and the insufficient of the related laws.In the environment of We media,there are three methods to perform the crisis managements,first of all,it need to renew the conceptions of crisis managements and cultivate the newly professional management teams in the age of We media;secondly,it need to improve the literacy on the use of We media about the administrators in the universities;thirdly,it need to enhance the communications with the people in universities and outside of universities;last and the most,it also need to build a complete system of crisis management which can manage every stage of the crisis effectively.