A Study On Differences Of Sense Of Place Between Indigenous Residents And Immigrant Residents In Zhouzhuang

With the rapid development of global tourism, tourism research has become amodern scientific research focus. Tourism, as a form of "comprehensive industry",hasbrought complex and far-reaching influence to the destination, whose research keypoints has gradually from the early on tourism economic impact to recently on thesocial psychological level brought by tourism, especially on the effects of tourismdestination and tourist destination residents emotional connection. In the1970s, withreform and opening up policy intensified, our country has experienced a series ofsocial changes, the phenomenon of population flowing along with the development ofeconomy in society is more popularity, especially tourist destination presents thephenomenon of immigrants gathering. There are many significant social,emotionaland identification problems caused by human interaction and the relation both peopleand place between the indigenous residents and immigrant residents, therefore,understanding those differences have important practical significance, this articlediscussed the differences between both residents and emotional connection touristdestination by introducing the point of view with sense of local.This paper first reviewed the related literature at home and abroad, which baseon multi-disciplinary content and theory of tourism geography, human geography,environment, psychology, sociology and other, combining qualitative research andquantitative research approach, by using mean value analysis, factor analysis, the M-WU inspection, and other mathematical methods in order to systematic analysis of thedata. This paper takes Zhouzhuang ancient town as a case, quantitative study aims toanalysis the difference of indigenous residents and immigrant residents, thequalitative study was to reveal whose reasons.On the basis of factor analysis, theresidents in Zhouzhuang ancient town has been divided into six dimensions with3levels, personal level including local dependent and identity; Social level includingsocial environment dependent and living environment dependent, cultural identity;Environment level including the natural environment attachment, on the basis of the indigenous residents and immigrant residents study among different dimensions, andthrough the relevant theories, past research results, data analysis, to explain the reasonof the differences of sense of place. By local standards, are the three levels of sixdimensions of two people who are comparative analysis, come to the conclusion ofthe characteristics of sense of place between different residents. Finally, the studies onsense of difference between zhouzhuang ancient towns indigenous residents andimmigrant residents would have been corrected and summarized, this articleconclusion is as follows:(1) the personal level local identity difference is big, the local identity strength ofindigenous residents is higher than that of immigrant residents, mainly by residentialmarket accumulation, the differences of emotional connection; Personal level placereliance difference is small, localized residents and immigrant residents place relianceare strength, mainly because relationship of people and place.(2) social level social environment dependence difference is big, localizedresidents social environment dependence strength is greater than the immigrantresidents, mainly by the meaning of "home", the mass, the organization of socialactivities forces influence; Social level living environment depend on difference is big,is moved to residents living environment depend on the strength is greater than theindigenous residents, mainly affected by the development of the tourism economy andeconomic dependency of residents, the differences of psychological selection"reference"; Social level cultural identity difference is big, the cultural identity ofindigenous residents strength is greater than immigrant residents, mainly because thecultural distance factor, the identity of the definition of "marginalization" byimmigrant residents and "blockade" strategy,the impact of the household registrationsystem, etc of indigenous residents.(3) environment level, natural environment attachment difference is small, andboth the strength of the residents’ community attachment for natural environment isvery high, tourism destination brand "leather Mali weng effect" and theindependence of natural environment are the cause of the small difference.(4) Theintensity of sense of place of indigenous residents is big, local feeling extremely orderfrom high to low in turn is personal, social, environment, the sense of placedimensions from high to low is attached to natural environment, local dependence,dependence on cultural identity, social environment, and local identity, livingenvironment depend on; Immigrant residents strength relatively small, local sense level from high to low is environment, personal, social, sense of place dimensionsfrom high to low is attached to natural environment, local dependence, dependence ofliving environment, social environment dependence, local identity, cultural identity.