On The Analysis And Proposal To The Sports Collection In China

Since the founding of China, Chinese sports were developing with a fast speed. Especially since the reform and opening up, with the more and more frequent contacts among China and other countries in the world, Chinese sports got the connection with the rest of the world and gradually became a sports power. Especially because of the success of holding2008Beijing Olympic Games, China entered to a new era that made him proceed from a sports country to a sports power.With the rapid development of Chinese sports, Chinese sports collections appeared and developed to a certain size and mode.In this study, the author summarizes the development status and existing problems of Chinese sports collection by analyzing the literature review and questionnaire and using the statistics software based on the existing data. At present, the sports collections have been continuously enriched, collection agencies and personnel is also increasing year by year, the sales transaction of collections is developing all the time, and the sports collections’market has appeared. However, sports collection in China also faces the problems such as the simplicity of collection, the decentralization of the market, the low marketization degree, and the lack of propaganda.In this study, through in-depth research and discussion, the author gives some suggestions on sports collection in China in order to accelerate its development. Firstly, we should train the potential users. Secondly, we should enrich the collections, increase the propaganda, and facilitate marketization. Thirdly, we should strengthen international exchanges. Only in this way will the sports collection in China develop in a healthy form and become one of the important sports industry, so as to contribute to Chinese sports, and the economic development.