A Research On The Business Model Of Domestic E-learning

In recent years, E-learning has become a hot topic. With the rapid d evelopment of Internet and mobile Internet, education and the Internet with depth and become a hot area of educational innovation and change. Thi s paper will be from2007to2014(until August1st) to get E-learning prod uct financing as the key research object, has conducted the research and the analysis to the domestic online education and the development of the i ndustry and business model.The thesis is mainly divided into six parts:(one) the introduction, mainl y discussed the research background, the research present situation, part of the research purpose and significance, research method, and adopts the methods of literature research, investigation and case analysis study,(tw o) overview of the development of industry of domestic online education, o nline education mainly from the definition, domestic online education develo pment, industry development status and industry financing are analyzed,(th ree) classification of domestic E-learning analysis, the domestic online educ ation is divided into early, K12, higher education, vocational education and language learning in five areas, and from every field of definition and curre nt situation of the development, financing characteristics and financing to summarize four aspects to carry on the detailed research. Points out the differences between the various fields in the products and financing, combi ned with the specific case summary of the characteristics of field is easy t o obtain financing products,(four) the analysis of domestic E-learning indust ry chain, from the perspective of the industrial chain of the analysis of the characteristics and types of content providers, platform providers and tech nology providers,(five) the analysis of domestic E-learning profit model, in view of the current situation of E-learning to cash, combining the concrete case, three profit model combing the industry mainstream already exist,:p ay model, platform mode and free mode,(six) the characteristics of E-learni ng and the trend of the domestic business model, of the five areas abov e education online business model are summarized, and the future develop ment trend forecast of five aspects of online education.