Big Data And Media Convergence Environment Radio And TV University To Study The Strategic Transformation Of The Open University

The Network Education College of University of Oxford professor Victor MaierSchoen Berg and Kenneth Cukier to edit the data co authored "the era of big data:the transformation of life, work and thinking"(Big Data: ARevolution That WillTransform How We Live, Work And Think) a book, the Internet based "big dataera" is give we have a way of thinking and working methods of the revolution, that"big data has already shaken the world in every aspect, from business,government, education, science and technology to the medical, economic,cultural and other fields of society". Obviously,"all areas" that include a widerange of radio and TV University, Chinese (TV University) education isundoubtedly in the. High data arrival has brought challenges and opportunities tothe traditional TV, bring all aspects of the transformation to the traditional TV, theTV to transition to the national Open University, so as to realize the overalltransformation big data era. The traditional TV to the strategic transformation ofnational Open University is achieved with large data and Internet integration."National medium and long-term educational reform and development plan(2010-2020year)" promulgated, how to run the Open University as the remoteeducation and the radio and TV University (TV University) the focus of attention,the construction of national coverage of national Open University (referred to asthe country’s open) school system is a major task of radio and TV UniversityStrategic transformation. Radio and Television University is renamed the OpenUniversity is the key to accelerate the reform and development of radio and TVUniversity, restricting the rapid development and wide application in the processof development of not only the use of information technology, but also can not beseparated from the historical environment and social development stage.To achieve a strategic transformation from1979to2012, the establishment ofradio and TV University National Open University listing, has gone through morethan30years, through the development and practice of more than30years, thedevelopment of Radio&TV University and media synchronization, hasexperienced four stages of development, namely, the first generation ofself-taught examination of correspondence education, radio, video using printed materials telephone, projection, the media; the second generation is the use of themass media (radio, satellite TV) video education; the third generation is themodern open distance education on the remote electronic communications,wireless mobile communication, computer multimedia based; the fourthgeneration is Open University education2G/3G communication network, networksix financing, high-resolution rapid two-way video system, cloud the classroom,cloud platform. In different stages of development, the social background, targetand position have different changes.