Study On The Strategic Behavior Of County Radio And Television University

Along with the development of knowledge economy and lifelong learning, distance education market has expanded rapidly, competitions have become increasingly fierce. How to deal with enormous social needs , how to derive various munificent resources , all this have become urgent problems that have to be solved by county Radio and Television Universities. The survival and development of Radio and Television University need the guidance of the theories and methods of modern strategic management. The thesis has adopted document research ,history research and survey study.Under this circumstance , the thesis tries to apply the enterprise strategic management theory and methodology to the management of county radio and television university ,and an application framework is formulated about the environment analysis and about the methods of strategy implementation and strategy control. The thesis takes Pinghu Radio and Television university as a specimen , on the basis of the analysis of its external environment and internal factors , develop a strategic project for Pinghu Radio and Television University . The conclusion is as below:1. Radio and Television University face many opportunities and challenges outside, the thesis expatiates on them from four aspects: macro background of higher education ,distance education market, information technology , government and society .2. Increasing number of campus -based universities turn themselves into Dual Mode Universities (DMUs), and thus cut down Radio and Television University education market. DMUs including learning center outside campus have become compressive stress to county Radio and Television University.3.Expanding county Radio and Television University phylogeny, the thesis found it has superiority and advantage on the meeting all kinds of student mands , education resource openness and allocation , Radio and Television University system , cost structure and social capital. Though survey it has weakness on the learning support services for learners and teaching staff construction . 4. Using Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix to make strategic selection. Through analysis on Pinghu Radio and Television University, the SO strategies are reasonable choice.5. The critical success factors which influence on Radio and Television Universities to implement SO strategies behavior, are structure match strategy , strategic alliance , high-quality learning support services and teacher cooperation behavior.