Research On Marketing Strategy Of F English Language Training School Of Jinshui County Zhengzhou City

Marketing strategy decides the life and death of small English training school of jinshui district, therefore, the small English training school in jinshui district representative F English training school to study the marketing strategy has an important significance.F English training schools in a market very competitive environment, competitive strategy and market positioning chaos does not match and marketing problems of marketing strategy is not appropriate, the reason is the lack of the guidance of marketing theory, the paper in the market positioning theory, the competitive strategy theory and services under the guidance of the7ps theory framework, through the analysis of customers, competitors and the marketing environment, find the potential market differentiation. According to their age variable F English training schools in the English training market in the face of subdivided into again under the age of3,3-6years old,6and12years old,12to15years old,15to18years old, at the age of18to22,23years old of above seven segments. Based on the analysis of the various market segments and volume potential growth rate, each segment of the market competition structure and the strategic objectives and resources of the school and each segment of the market demand for resources and capacity, etc., sure F English training school to choose target market is3infants and young children under the age of market,3to6years old in kindergarten and elementary school students aged between6and12years,12to15middle market,23years old of above five markets such as medical English training class title, and schools may be defined as the most pay attention to teaching quality, the most common style of English training school. According to their own situation, the various market segments and each segment of the market competition conditions, the paper suggest that F English training school in3to6years old preschool market, aged between6and12years of primary school children and12to15years old junior high school students adopt market follower strategy; Without the English training school of jinshui district attaches great importance to the infants and children under the age of3market and over23medical class title English training market with market niche strategy. According to the new orientation and new competitive strategy, the article set out the new product strategy, worked out a new price strategy, using direct the construction of the teaching channel channel strategy, using the sales promotion of integrated marketing communications strategy, put forward outstanding positioning strategy, personnel, tangible demonstration and process and give new marketing strategy of the implementation of the safeguard measures.F English training school marketing strategy research shows that:the small English training school of jinshui district in the short term it is difficult to in markets such as product, price, channel and promotion marketing strategy has comparative advantage, but it can be in personnel, tangible demonstration and process and so on marketing strategies to establish the comparative advantage; Must note:F English training school is not applicable to the specific content of the marketing strategy research all the jinshui district primary and secondary English training school, but on the English training school the basic thinking on research of marketing strategy and analysis framework for the medium and small English training school in marketing strategy formulation of jinshui district has important practical reference value.