Strategies For Improving Educational Service Satisfaction Of Chengdu Y University

Having experienced the recovery in the 1980 s and the reform in the 2010 s,the development of Chinese private higher education has entered the stage of education service quality competition now.In 2020,in order to promote the fair development and quality improvement of Education,Premier Li Keqiang proposed we develop and standardize private vocational education.Though private vocational colleges owns a broad market prospect,the competition is extremely fierce.We have to regard students as our “customers” in the school and provide satisfied education services for students if we want to gain competitive advantage in the limited student market and build a good relationship between the school and students.As a representative vocational university,Chengdu Y University should make clear its own advantages,evaluate its service quality and catch its situation and existing problems from the perspective of students if it want to succeed in the market competition.This paper focuses on the research of education service satisfaction promotion strategy based on the study of Chengdu Y University.This paper mainly discusses students’ feeling of the quality of teaching service provided by Chengdu Y University through questionnaire,and analyzes 819 students of Chengdu Y University with the application of SERVQUAL model and Questionnaire Star Software.This paper aims at making clear students’ perception of school education service,digging students’ expectations and suggestions for improving the school’s education service quality,exploring the relationship between the service quality provided by the university and the satisfaction of students,analyzing the causes of the problems and studying the solutions,so as to solve the existing problems of the university service,which offer some other private vocational colleges inspiration and reference.This paper consists of six chapters.The first chapter is the introduction,stating the research background,content,method and purpose.The second chapter is about the definition of the concept and literature review.The third chapter describes the research object,measurement tools and questionnaire design,and analyzes the reliability and validity of the questionnaire.The fourth chapter analyzes the data mentioned.The fifth chapter is the suggestion of promotion strategy,and the last chapter is the conclusion and prospect.This paper suggests that the school focus on the service quality of empathy,tangibility and reliability.To ensure the quality,the school should take measures as following: firstly,increasing the investment in dormitories and restaurants to make sure that students have a safe and comfortable living environment.Secondly,providing enough modern equipment,comfortable classrooms,training rooms and stadiums.Finally,the school should provide more learning resources and employment channels to meet the needs of students.