Research On The Relationship Among Entrepreneur Traits, Entrepreneurial Attitude And Entrepreneurial Intention

In the period of the new normal development, China is grasping thecomprehensive deepen reform, actively adjusting the economic structure and the wayof development. The innovation abilities of China constantly upgrade, and inject theinexhaustible power on the economy. Start-up enterprises play an important role in theprocess of transformation, the social from all walks of life are also highly concernedabout the study of entrepreneurship and related fields. Entrepreneurial activities havebecome the driving force, like capital, labor and land in the same economic status.Successful entrepreneurial activities reflect the progress of science and technology,the expansion of the business, the creation and accumulation of wealth.Entrepreneurship can not only speed up the adjustment of economic structure anddevelopment mode, but also ease the social contradiction and alleviate the severeemployment situation.Entrepreneurial Intention is a prerequisite for entrepreneurial activities, which isessential for the entire business process. What exactly is the factors that can bedistinguished ordinary people from entrepreneurs on the entrepreneurial activities.The researchers put forward the concept of entrepreneur traits, which as antecedentvariables of entrepreneurial intention has been approved. But entrepreneur traits arenot the only reasons that prompt the creation of entrepreneurial intention. There areother forces to promote entrepreneurs’ personality into entrepreneurial intention. Thisresearch tentatively introduce entrepreneurial attitude as intermediary variables,through the establishment of conceptual model, test the research hypotheses. I useempirical research to analysis the relationship among entrepreneur traits,entrepreneurial attitude and entrepreneurial intention.In this study, the research results have one-sideness because the college studentsare lack of practice. So the study chooses test objects which have higher education, knowledge, culture, rich practical experience, the entrepreneurial ability and mature.It can broaden the research subject category, increase the accuracy of the date, what’smore, make empirical research more convincing.First, I systematically review entrepreneur traits, entrepreneurial attitude andentrepreneurial intention. Though journals reviewed, I define the connotation ofentrepreneur traits, entrepreneurial attitude and entrepreneurial intention. In thetheoretical part of entrepreneur traits, it can be divided into need for achievement, risktaking, locus of control and tolerance for ambiguity. Entrepreneur attitude can bedivided into endogenous entrepreneurial attitude and exogenous entrepreneurialattitude. Entrepreneurial intention can be divided into goal intentions andimplementation intentions. In the review of the existing literature and empiricalstudies, I focus on the analysis of the relationship among three variables, whichprovide research ideas and theoretical basis.Second, on the basis of the relevant research, I analyze the relationship amongentrepreneur traits, entrepreneurial attitude and entrepreneurial intention. In order tosimplify the research model, entrepreneurial attitude is regarded as single dimensionvariable. In addition, I analyze and discuss entrepreneurial attitude will be mediatebetween entrepreneur traits and entrepreneurial intention. Then I put forward atheoretical framework of this study, and propose four main assumptions and tensub-hypotheses.Third, I design the questionnaire according to the variable scale and item, selectthe object of the study, distribute the questionnaire survey by online and offline,collect and sort data. I use Amos and SPSS data analysis software to test thehypotheses through descriptive statistics analysis, reliability and validity analysis,correlation analysis, factor analysis,etc.Finally, on the basis of quantitative and qualitative methods, I prove thehypothesis by empirical data. Four main assumptions and ten sub-hypothesesproposed in this study are all established. Entrepreneurial traits and its fourdimensions have positive effects on entrepreneurial intention. Entrepreneurial traits and its four dimensions have positive effects on entrepreneurial attitude. Andentrepreneurial attitude has positive effects on entrepreneurial intention and its twodimensions. Entrepreneurial attitude has intermediation functions between entreprene-ur traits and entrepreneurial intention.According to the date analysis, I discuss the research conclusion in detail. It notonly verifies the entrepreneurial attitude intermediary role between entrepreneur traitsand entrepreneurial intention. But also deepens the relations and connections. Thispaper improves and enriches the entrepreneurship theory, expands the field of thetheory. At the same time I account the limitations of the research and put forward thefuture research prospects.