Research On The Negative Influence Of Western Consumerism On College Students' Consumption Behaviors

Western consumerism originated in the late nineteenth Century, the United States of the "post industrial" era, is accompanied by the production and consumption of capitalist development to a certain stage. In this stage, the production is no longer the center of human economic activities, instead of consumption, and then the ideological formation of a new doctrine-- "consumerism"". Under the influence of consumerism, the, more and more people to consumer rights as a vassal, and not in order to meet the needs and enjoyment of consumption, but in order to satisfy their own desires, and even waste to without restraint or the natural resources and social cost, forming a non rational error consumption idea, the ideology in the form of social trend of thought in the world widely popular and respected. With Western consumerism spread rapidly in our country and spread, this trend also seriously affected consumer attitudes and behavior of the campus students, some students in the impulse of luxury consumption, consumption of consumer bad behavior, seriously affect the students correct consumption values of the formation. In view of this, the negative influence of Western consumerism of contemporary university students' consumption behavior, and to explore the solutions to reduce or even avoid the shortcomings of the consumerism has important significance.Theory of the Western consumerism and consumption view education hands, focuses on the analysis of the trend of Western consumerism on the consumption behavior of contemporary college students in China caused by the negative effects, a comprehensive analysis of the reasons and harm of consumption alienation of college students, the society, college, family and the students themselves four aspects put forward the corresponding measures to guide, thus fundamentally help and guide college students to establish a scientific and rational consumption concept.Introduction firstly discusses the research background and significance, domestic and foreign research review, research ideas and research methods, possible innovations and deficiencies, through comprehensive understanding to the connotation of Western consumerism and the characteristic and conclusion, the full preparation for the whole thesis writing.The first chapter is the general theory of Western consumerism are described, defines the consumption and consumerism in the west the concept and characteristics of, and focus on from the material basis, produced four angles of origin, political and social background, and the mass media catalysis discusses the background of the rise of the trend of Western consumerism.The second chapter is the focus of this paper, discusses the negative influence of Western consumerism of contemporary university students' consumption behavior and points out that the consumption behavior of college students appear luxury consumption, comparisons of consumption, advance consumption and impulse consumption tendency, the analysis of causes and the harm caused by these behaviors of College StudentsThe third chapter of Western Consumerism under the influence of College Students' consumption behavior education guide path, is the difficulty of this paper. Respectively from establish a good consumption environment of public opinion, strengthen the ideological and political education in Colleges and universities, perfect the theory and practice of household consumption and improve the college students' rational consumption capacity to explore the under the influence of Western consumerism guide students to a reasonable consumption path.