The Chinese Korean "Ugly Duckling" To "White Swan" Image Construction

Since the establishment of diplomatic ties to China and South Korea, China and South Korea trade continued to rise. International exchanges have become more frequent and South Korea development need of the labor force under the background of globalization, many Chinese Korean saw an "opportunity". Because of differences between China and South Korea’s economic development, wage level also has a big difference between the two countries. Many relatively close, the culture of Korean nationality using the advantage of the common language in succession to South Korea to pursue their "Korean dream".But these workers to Korea Korean group has a low level of education, some characteristics of social adaptation ability is poor. And most people are in the south Korean people are reluctant to engage in "3 d" industry, because of the characteristics of the work itself and the Korean itself is hard to come into contact with the local Korean. So far, most of the south koreans most of the image of the Korean come from reading, perceptual experience and media publicity, they through the media, and some scattered finished understanding of Korean image emotional contact.These reasons caused the Korean society of Korean nationality "image" of misunderstanding and distortion. Backward Yanji from movie "yellow sea", for example, the hero of the unscrupulous "long south" image, "pure dancer" unfashionable among Korean female protagonist, and as "funny concert" in the image of the phone fraud gang. This biased "stigmatized" seriously affected the image in the daily life of the Korean nationality also caused psychological anxiety, to their isolation and deprivation.In order to change this situation in this paper, through the analysis of the second chapter on the south Korean movie Korean image construction, and the third chapter South Korea Korean image construction and the fourth chapter of the novel in South Korea Korean’s image in the mass media to interpret the cause of the "ugly duckling" image.And at the same time the research into Korean success of South Korea’s social case for establishing the image of a "white swan" solutions.At the same time, the author also hope that through this study to improve the image of the "ugly duckling", set up a new image of "white swan" image, change the south Korean public has long been the brave and hardworking, there exists some misunderstanding of Korean nationality.