Survey Report On Member Satisfaction Of Yanji Commercial Fitness Club

At present,the quality of life and economic level of residents in Yanji City is gradually rising.People are paying more and more attention to their own health.More and more residents are entering commercial fitness clubs.Demand has driven the market,and commercial fitness clubs are showing good results.With the development trend of China,more and more commercial fitness clubs have been opened in Yanji City,and the fierce competition in the fitness market followed.Commercial fitness clubs in Yanji City are mainly based on the marketing model of membership card processing.The competitive strength of commercial fitness clubs in the market largely depends on the number of members.If you want to maintain high membership for a long time,how to improve member satisfaction Degree is a very important issue.In order to understand the current status of membership satisfaction of commercial fitness clubs in Yanji City,find out the relevant factors that affect member satisfaction,and further improve the satisfaction of club members,this article takes the satisfaction of members of commercial fitness clubs in Yanji City as the research object and adopts a questionnaire survey Method,literature method,expert interview method,mathematical statistics method,surveyed and researched the satisfaction of members of 6 representative commercial fitness clubs in Yanji City,and came to the following conclusions,which are as follows:(1)The members of the Yanji City Commercial Fitness Club generally show the characteristics of younger age,high education level,and high economic income.The number of middle-aged members who handle the card is the majority,and most members have participated in more than two fitness clubs.Certain exercise experience;members have a wide range of fitness motives,focusing on weight loss and bodybuilding;(2)members have relatively low satisfaction with the two dimensions of Yanji City Commercial Fitness Club’s curriculum arrangements and fitness coaches;specific It is manifested in the difficulty of the course that cannot meet the satisfaction of the members,and the poor communication skills of the fitness coach.(3)Yanji City members have low satisfaction with environmental facilities and fitness equipment,which is specifically manifested in the lack of high-end fitness equipment and the insufficiency of fitness equipment;the lack of special facilities for the elderly and the disabled.(4)There are significant differences in satisfaction with commercial fitness clubs among members of different genders,ages,education backgrounds,occupations,monthly incomes,and different fitness motives.In response to the survey results,this research puts forward the following recommendations:(1)Commercial fitness clubs in Yanji City should introduce and develop various new courses under the premise of maintaining superior courses;(2)Pay attention to the training and management of fitness coaches,and improve coaches(3)The club should pay attention to the update and maintenance of fitness equipment,strengthen the safety awareness of club employees,ensure the safety of members’ fitness,and improve the environment and facilities of the fitness club;(4)Establish a complete membership information management system,Build an interactive platform to solve problems in the development process in a timely manner,improve member satisfaction,and better promote the healthy development of Yanji’s fitness market.