Research On Marketing Strategy Of Sunflower Education Technology Company

With the advent of the Internet information age,the online education industry has been promoted to flourish.Its layout has gone deep into every subdivision of the education industry.Advantages such as the convenience of attending classes and the comprehensiveness of the platform functions have rapidly expanded the scale of its users.In this context,Sunflower,as the most professional online education solution provider in China,provides digital content construction,professional public training platform,integrated studio system integration,online live broadcast and recording platform and other whole-process solutions for universities,governments and enterprises.At the same time,it has formed an online education service system for higher education and vocational education to provide customers with perfect online education whole process solution services.Papers from sunflower company marketing present situation,combining with the development of online education market environment is analyzed,the marketing channel of single sunflower current appear,unreasonable personnel structure,lack of service marketing idea,around how to improve the market share of sunflower,put forward on the current marketing strategy of the sunflower to layout,put forward the diversified product strategy,price strategy,key customer management,new media marketing,curriculum physical display production and service process optimization strategy and corresponding guarantee measures.I hope I can help sunflower to effectively improve its market popularity and influence,and finally realize the sustainable development of the enterprise.