| Social work and improvement of Western countries in the process of industrialization, has formed a complete system of theory and practice. With the rise and development of social work in China, as well as in the background of social governance transformation of Government’s approach to public service management, social work agency that ushered in the development of the spring. The policy management of guarantees and social reality of the country needs to promote the development of social work agencies and social work agencies, as well as the maintenance of social stability, services provided an important force in economic development. Survival and development of social work agencies in addition to the policy and the practical needs of promotion, also need to establish a good professional image, keeping the interaction social work agencies and the public in order to enhance understanding, promote the development of the social work profession. Twitter as a medium set of extensive, interactive, efficient of network communication platform, quickly and effectively to new developments. Raising public awareness of social work agencies, professional image, it will play an important role.This study will aim to explore the following questions: what social work bodies Twitter users in recent of year progress? By comparing traditional media to highlight the establishment of the professional image of social workers Twitter spread image to social worker institutions, the importance and feasibility; Social work agencies released a Twitter account was all about, as well as in the public perspective, establishing what kind of professional image? Twitter on the professional image of social workers played a positive role, what problems still exist? How to better use the twitter platform to enhance the professional image of social work agencies?Through research social workers institutions twitter user of daily maintenance, using content analysis method, finishing statistics social workers institutions on released twitter of content, and number, and share, and comments number and comments tendencies, objective and system to analysis twitter on social workers institutions professional image shaped of reality situation, discussion social workers institutions professional image in twitter spread field of desirable of at and the limitations, last proposed shaped social workers institutions professional image of personal recommends.I found that social work agencies now have long-term development of their professional image, twitter content and social work agency’s position is basically the same, consistent with its position as a professional platform for advocacy and the exchange of, and public awareness has been improved significantly. But the public does not come into contact with the social work profession, still in a low level of participation in stages. Twitter spread in the by reflected of interactive more is between social workers institutions with the same institutions, social workers and professional persons, as well as medias and governmonts. Social workers institutions with public of directly interactive less, while is due to social workers institutions itself of factors, like social workers institutions of influence and authority not enough to caused public concern, social workers institutions in released of specific content of difficult easy degree, by involving of field and select has information sex or issues sex, and story or described sex of expressed way related. |
