The Study On The Management Incentives Of CUBA Team

Chinese College Basketball League(hereinafter referred to as the "CUBA") is the host Chinese Basketball Association to "development of college basketball, basketball personnel training for the purpose of" between College Basketball League National University in the CUBA call have set up their own CUBA team,promote the Chinese sports reform process,the combination of sports and education has carried on the beneficial exploration. At the same time,to participate in the CUBA team also facing a lot of confusion,especially in the aspects of management. Team management is in the process of construction and development content, operation is to make the team, the important guarantee of achieving team goals. Not only can strengthen the management of sports teams according to their aptitude, improve grades, expand the influence, more important is to strengthen personnel training and enhance the appeal of characteristic campus culture and cohesion. In CUBA, overseas Chinese university, as an example, based on the theory of management by objectives, MI theory, using literature method, interview method and questionnaire survey on the current situation of overseas Chinese university CUBA team management incentive analysis, found in the academic management incentive, training, motivation, participation management incentive and management incentive in everyday life has its own strengths, there are also shortcomings. And school management, training management, team management and daily management four aspects for players’ motivation has an integral role in coordinate this four aspects of management, can effective incentive for players according to their aptitude.