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The Research About Developing Strategies Of Xingtai Medical College

Posted on:2016-06-29Degree:MasterType:Thesis
Country:ChinaCandidate:Z J WangFull Text:PDF
GTID:2297330482464201Subject:Business administration
Abstract/Summary:PDF Full Text Request
The higher vocational education is one of the most integral part of China Higher Education System. Professionals of medicine and health have been playing an extremely significant role as a part of medicine science in our country. The requirement for talents of medical and health are increasingly higher and higher by medical social market. However, in recent years, the employment rate of higher vocational graduates in medicinal and health category fell sharply. At the same time, the large-scale enrollment of universities makes higher vocational college have to deal with the tough situation that fewer and fewer students would like to get their medicinal education at higher vocational college. In the view of this situation, the central and local government introduced serious of policies that provides a help to higher vocational colleges. Higher vocational colleges are facing to a critical period point of development and revolution.By exploring external and internal environment of Xingtai Medicine College, this paper would solve the problem that how Xingtai Medicine College will develop in the next ten years, and formulate a effective development strategy for Xingtai Medicine College. It is innovative that using management research tool as PEST theory, industry evaluation, and Porter’s Five Forces Model to explore the opportunities and threats by external environment. By researching the internal resources of Xingtai Medicine College, this paper would discuss the current strength and weakness of the college which would influence the formulation process of development strategy. Base on the above exploration and analysis of Xingtai Medicine College, this paper would find out the most efficient and effective development strategy for Xingtai Medicine College, and design a set of concrete implementation measures to reach their strategic objectives, which protected by plenty of safeguard measures.The whole paper is divided into seven chapters. The first chapter includes the introduction of the general article, the object and main purpose of the paper, the current research status of the industry, and the methods and theory of the research. Chapter II generally elaborates the research tools. Chapter III and Chapter IV analysis the external and internal environment of the Xingtai Medicine College. Chapter V explore the college by SWOT theory, make the mission and vision clear, and then provide a set of development strategy in the future. Chapter VI associates the specific implementation of future safeguards, and the last chapter is the summary of the full text.The main conclusion of the paper are:In this paper, the main conclusion are:the external opportunities of Xingtai Medicine College includes the growing demand of medical educational market, the relevant national supporting policies, and the material guarantee from the economic development. The external threats of the college includes heavy internal competition of the industry, the challenges of training mode, and the limited financing channels. The internal advantages of Xingtai Medicine College refers to the good teachers team, the close local relationship, and the solidarity of organization culture. The low level of school education, the lack of brand influence, and small scale of school education are the weakness of Xingtai Medicine College. What Xingtai Medicine College should do to solve their problems and develop are making the orientation clear, creating unique school culture, innovating financing channels, and building new development strategy. In the strategy implementation process, Xingtai Medicine College should deepen reform of the school management system, strengthen the construction of teaching team, establish and improve the employment guidance system, and construct the laboratory facilities.
Keywords/Search Tags:Xingtai Medicine College, Development Strategy, External environment, Internal environment, Competitive Advantag
PDF Full Text Request
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