Study On Propaganda And Mobilization During The Preparation Of The Winter Olympics In Zhangjiakou

On July 31,2015,Beijing zhangjiakou was awarded the right to host the 2022 winter Olympics.For zhangjiakou to jointly host the winter games and Beijing is both opportunity and challenge,zhangjiakou as a not developed city,hebei province is not only to vigorously promote local economic development level,at the same time to strengthen the construction of infrastructure and other hard power,but also pay attention to the fame and influence in the city,etc,the construction of soft power,in view of the zhangjiakou in preparation for the winter games during the work to carry on the reasonable scientific propaganda,foreign set up a good image of the city,and on a larger scale to mobilize more people to participate in the Olympics in the process of preparing for,Let them know more about the winter Olympics,more about ice and snow sports,and more about zhangjiakou.This article will from Beijing to zhangjiakou after successful bid to host the winter games,zhangjiakou of propaganda and mobilization work as a research perspective,combined with the literature method,questionnaire survey method to the situation of propaganda and mobilization of zhangjiakou is expounded,and according to the status quo to explore the current local during the winter games preparations for the mobilization of the propaganda effect,promote the function and characteristic,found in the process of discussion mobilization body of work content and propaganda,publicity,object will be to work during the preparation of the overall effect,the study of this problem is also the innovation of this article.Zhangjiakou in nearly two years during the preparation for the winter Olympics detracts a major achievement,and in the process of rapid development of local comprehensive strength is also growing,but in the mobilization of propaganda and mobilization of the main body authority is not strong,and inadequate mobilization ability problem also nots allow to ignore,and puts forward some improvement Suggestions to solve these problems,in the propaganda and mobilization work to foster strengths and circumvent weaknesses,don't forget to xi jinping,general secretary of the ardent entrust,hand over to organize the games and to promote local development of the two excellent answers.