The Grains Flour Mixture was a traditional food, but now it has been conferred a implication of Yangsheng. As a new things, The Grains Flour Mixture and the business not have had been research yet. And I chose self-employed shops for fieldwork, they are not seem as enterprises’ organization structures, the self-employed shop may help me to find out how people interpret The Grains Flour Mixture.The main research method in my researching was Participant Observation. I have done an anthropological observation in Shanghai and Kunming. According to a comparative study, we found those two shops have different ways to operation their shops. In the study of consumer behaviors, I inferred that the Grains Flour Mixture not just be treated as a Yangsheng food. Through the study of the Grains Flour Mixture sellers and buyers, we found the Grains Flour Mixture actually is a kind of food, which have various meanings:a Yangsheng food, a daily food, and as a culture symbol to embody traditional morality. |