Studying On The Media Image Shaping Of The Foreign Players In CBA By "Basketball Pioneer"

The CBA was founded in 1995. After many years of reform and development, the CBA professional process to accelerate. With the promotion of international basketball, Chinese basketball actively adapt to the international development trend. Continuous reform and improvement of the CBA competition system. The use of foreign players and the number of people continue to expand. More and more high level of foreign players came to the CBA. The CBA foreign players in the league to improve the competitive level of the league, to enhance the value of the league brand, accelerate the process of professionalism and internationalization of the league has a positive impact.Player media image is a part of media image becoming important era image. Media create athlete’s media image to show their image and the culture effect of them. This paper selects the national basketball professional newspaper Basketball Pioneers 2015-2009 years news reports as the research sample. Using methods of documents, text analysis and mathematical statistics. An analysis of the overall situation of the newspaper reports on foreign players in the CBA. This paper studies the shaping process of professional image, social role image, personality image and social image of foreign players in the CBA, from three dimensions of appellation, news topic and report structure. And give a suggestion on the construction of athlete’s media image.The research shows that the news reports of the CBA foreign players in Basketball Pioneers contain the words and pictures. The amount of reports is large. The large part of reports is newsletter and news. It chooses more objective content. And the negative reports occupy a certain proportion. A diverse set of topics are set up in the report in which the game theme to occupy the largest proportion. Basketball Pioneers through the news reports to shape the CBA foreign players have obvious characteristics of the media image. That is,the ability of basketball is strong, the professional degree is high. With a tenacious struggle, not easily give up the spirit of the occupation. Have warm heart, and have a strong sense of social responsibility. Emotional and friendly.Seen from discourse construction, as the foundation of the media image of athlete. Basketball Pioneers has a rich variety of appellation terms to shape the professional image. Theme set diversity and the reported structural is diversity. But social role image of the proportion is not high. Shaping technique is relatively simple. The report of the personality image mainly revolves around the emotion, the disposition, the personal hobby to carry on the report. Image of appellation, the story is full of stories. The main social image to describe the CBA foreign players and teammates, fans of the exchange and interaction between the main scene. It has detailed description of the scene and outstanding theme.With the development of the CBA, the foreign players will be reported by media. Their media image will be created. The media need to think more on how to show the media image of the foreign players in CBA to the audiences. To be more comprehensive, objective and special.