Study On The Film Culture Influence On The Ideological And Political Education Of College Students In Southern Xinjiang

Film culture is the inevitable product of the development of human society. Since the reform and opening up, in the context of open- up multiple cultures, film and television culture,as compared to the mainstream culture, traditional culture and so on, in their own unique way to exist and develop, has a significant feature. With the development of social economy, people’s living standards further improved, the idea is also more and more open, which has created a very good condition for the further development of film and television culture. Film and television culture in people’s life is an important reason for the rapid spread of film and television industry,the consumer market continues to expand. College students is a very important consumer groups in the film and television market, the long-term acceptance of film and television content, their lives and ideas are gradually changing. Undoubtedly, the film and television culture to accelerate the pace of social life of college students, enrich their life content, college students in watching movies, TV shows and other content, but also to relax a lot, ease the pressure from all aspects, to university students in Ideological and political education development brings many opportunities.But the film and television culture has brought many positive influence to college students, but also accompanied by many negative effects, which brings some challenges to the ideological and political education of college students.Before the reform and opening up, due to the relatively slow pace of social and economic development, plus the southern region objective geographical location, multi-cultural, multi religious, multi language, the communication between the local and mainland not now so frequent and close. With China’s reform and opening up the western big development strategy development and along the road construction, southern area is to span the stride forward,southern society from all walks of life also in and out, and the introduction of various industries.Especially in the aspects of film and television industry, southern region since ancient times is the cultures of the world converge, southern stage of college students also in the process of continuous open contact with film and television culture from various countries and regions of the world. Film and television culture has a dual effect on the audience, which should cause the attention of the relevant departments in Colleges and universities. Southern universities can cultivate qualified talents for the society, related to the social development in southern xinjiang.Colleges and universities in southern Xinjiang, the relevant departments should attach greatimportance to the healthy growth of university students of different nationalities, colleges and universities as training talents of social all walks of life of the main positions, we should continue to understand the opportunities and challenges brought about by the movie and television culture on the ideological and political education of college students and explore the movie and television culture development in law, and actively effectively the outstanding film and television culture make it better to service for the healthy growth of college students.In this paper, the southern area college students as the main object of study, through literature review, questionnaire survey and other research methods, comprehensively understand the unique culture of film and television culture on the ideological and political education of college students in the southern region of the, and put forward the corresponding countermeasures. This paper is divided into four parts, the first part of the relevant literature and research at home and abroad, to understand the film culture and college students’ Ideological and political education of theoretical knowledge. The second part of the film culture and its function and characteristics are described, and the relationship between the film culture and college students’ Ideological and political education is analyzed. The third part through to a third year university students were randomly sampled and investigated and further understand the movie and television culture of southern area college students’ ideas produced what impact, the survey results are elaboration and the analysis, and further elaborated in the movie and television culture to southern area college students ideological and political education to bring opportunities and challenges, will bring the challenges do the reason analysis. The fourth part on how to play the positive influence of film and television culture on the ideological and political education of college students in the southern region of the corresponding feasible countermeasures are put forward.