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Based On The Development Strategy Of Urban Competitiveness From The Sports Research

Posted on:2017-02-18Degree:MasterType:Thesis
Country:ChinaCandidate:G ZhengFull Text:PDF
GTID:2297330485980898Subject:Sports training
Abstract/Summary:PDF Full Text Request
In 2015 promulgated by the state council About to Speed Up the Sports Industry to Promote the Sports Consumption of Several Opinions, points out that will reduce the decentralization of the state sport general administration, promoting the rapid development of sports industry, cancel for examination and approval of commercial and mass sports activities, strengthen government guidance, encourage civic groups held sports event, to a great extent, improve the city to undertake sports enthusiasm, actively undertake sports provides policy support for the city. Sporting events held to promote the green development driving force of the development of the city, to hold sports events not only improves the sponsoring sporting events of the city factors of economic development, and promote the development of the non-economic factors to undertake sports city, improve the competitiveness of the city. Based on China’s basic national conditions, based on the requirement of internationalized city, according to the sports management, sports economy, sports marketing, sports industry and other related disciplines theory, based on sports event horizon, the development strategy of urban competitiveness as the research object, the integrated use of literature, investigation, interview method, quantitative and qualitative analysis method, model method, mathematical statistics and other research methods to study on the relationship between the sports events and the urban competitiveness, and the results are as follows:1. Sports events on a city’s economic and non-economic factors have positive correlation, the influence of the city to undertake sports events can significantly improve the competitiveness of the city.2. Sports event’s influence on urban economic factors in improving urban economic activity and increase people’s chances of employment, accelerating the development of urban tourism, urban industrial structure optimization.3. Sports events on the city of non-economic factors influence performance in sports can promote the improvement of the urban infrastructure, improve the quality of the residents, improve residents’ psychological income, promote the urban sports development, improve the urban visibility, improve the urban cultural soft power.4. The city held the problems existing in the process of sports is to increase the host city of the economic burden, exaggerate the influence of sports events on the host city, to participate in the human too much event organization, low utilization rate of sports venues after the game, the lack of sports event management talents, backward game brand marketing strategy.5. Sporting events promote the urban competitiveness strategy is sporting events consistent with urban development strategy, creating sustainable utilization of urban sports brand, construction of sports venues event resources, strengthen risk assessment and management, strengthen the communication between the two cities.
Keywords/Search Tags:sports city, competitive sports, industry development, strategy
PDF Full Text Request
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