Wuhan Road Trip Tourism Development Research

In recent years, with the development of economic society and the improvement of people’s living standards, national consciousness gradually enhanced, leisure recreation become an important part of people’s life.Especially as domestic car into the family to become a reality as well as the improvement of road network, represents a new way of leisure and leading road-trip leisure life attitude, become the first choice for motorists, road-trip leisure consumption on the basis of the market is also quietly growing at an alarming rate.Road is developed under the background of such a market.With the popularity of private cars, drive travel has become a very popular way of life.At present, our country at the beginning of road-trip tourism research has been emerged, but, for developing road-trip tourism has guiding significance to the systematic research is relatively lacking.Practice has proved that the development of road-trip tourism often restricted by many factors, so in theory to explore road-trip tour, will promote the development of self-driving tour in Wuhan city.This text USES the method of documents and materials, questionnaire survey and interviews and other research methods, on the current status of the development of Wuhan city road market survey, and analyzes the development of Wuhan city road market characteristics, on the basis of the development of Wuhan city road market factors and the existing problems, and puts forward the corresponding improvement strategy.The paper will be divided into six parts:the first chapter presents the research background, research purpose and significance, research status at home and abroad, research methods and research content and the technical route;The second chapter mainly elaborates research involves the related theory, such as road, leisure tourism theory, the concept of experience economy theory, sustainable development theory, etc.;The third chapter mainly Wuhan road-trip tourism development present situation investigation, according to the results of the survey analysis summary road-trip tourism development in Wuhan city characteristics;The fourth chapter mainly discusses the restriction factor in the development of Wuhan city road and the main problems, first of all, analyze the road of Wuhan social supply condition, secondly analyses the road of Wuhan constraints, and on this basis to explore the existing problems in the development of Wuhan road;Chapter v aiming at the existing problems in the development of Wuhan road, put forward the corresponding solutions, respectively from the guide planning, product design and marketing aspects and puts forward some countermeasures and Suggestions;Chapter six is the conclusion part, mainly reviews the research of this paper, and put forward the future research prospects.