The Design And Production Of Science Communication Works About Birds’ Behavior In Campus

Introduced science book always occupies the forefront of bestsellers for its originality and humane care. How to improve the original level of domestic science book becomes a serious problem. Micro-video finds favor with public because it has the characteristics of timidity and adapting to spread on the internet. Thus, it enters the field of science communication and education quickly. Thesis regards the behavior of breeding birds as a starting point and the common birds in campus as targets, tries to combine science books with micro-video, constructs the frameworks of content of albums and the mode of instructional design of micro-video, serves them as manual to content designing of illustrated books and to production of micro-video, Expecting integrate traditional paper-based media with new media, making education and science communication prompted by each other.Thesis is divided into three parts. The first one is bird survey in campus. I record the name, quantity, location, attitude and behavior of birds that I have found with the help of the method of line transect. Then, I use statistical methods analyze collected data, selecting the largest proportion of seven birds as the target bird species. If a bird often appears in a specific place, this location is the best observation point of the bird. This section is the field surveys, to determine the described object in books and micro-video and the location to get video clips.The second one is designing the content of albums. First, I analyze the gap between domestic and imported books from the perspective of data, information, knowledge and wisdom. I think domestic books are the accumulation of data and information, focusing on dissemination of scientific knowledge, lacked of value rationality and humane care. Thus, it cannot cultivate the spirit of exploration and scientific thinking of the child. Second, I analyze the possibility of turning knowledge into wisdom and the specific strategies that prompt knowledge sublimated into wisdom. Last, I construct a framework that prompt sublimation between data, information, knowledge and wisdom.The third is producing micro-video. I analyze the concept and characteristics of micro-video and the feasibility as an education resource. Since the micro-video is the educational resource, it should have a variety of educational elements of the teaching objectives, teaching content, teaching media, teaching feedback. We should organize these elements reasonably and orderly before production. This is the instructional design. Of course, based on the unique characteristics of instructional design of micro-video, this paper constructs the mode of instructional design of micro-video with reference models of instructional design of constructivist. Then, I use this model direct the production of "nest" and "breeding birds".This paper belongs to practical classes’ research. Thesis spreads knowledge of reproductive behavior of birds with the form of micro-video and album and constructs framework of content designing of album and models of instructional design of micro-video. I believe that this thesis will help the written of science books and production of micro-video in the future.