Influences And Countermeasures Of Weibo To Colleges Students’ Ideological And Political Education

With the coming of new media age, carriers that carry information update constantly.Weibo, as a new favor of new media age, is more and more favored by college students.Updating weibos has become an indispensible part of college students’ daily life. Theinfluences of weibo to college students’ ideological and political education have appearedgradually. Accordingly, how to change ideas during college students’ ideological and politicaleducation, learn to use weibo to transporting information of ideological and politicaleducation, strengthen the targeting of ideological and political education, solve the negativeinfluences of weibo to university ideas, behavioral habits, etc. with comprehensive anddevelopmental ideas, heightening the actual effects of college students’ ideological andpolitical education, all above have been problems that need to be solved. Taking Marxistcommunication theory and pedagogy communication theory as basis, through questionnairesurvey and other empirical analysis, this thesis earnestly combs and summarizes theinfluences of weibo to college students’ ideological and political education, and puts forwardcountermeasures against the problems that innovate college students’ ideological and politicaleducation theories with the carrier of weibo.This thesis is structured as below:Introduction briefly summarizes the background and research significance of ideologicaland political education by using weibo, combs research achievements and main ideas aboutweibo and influences of weibo to students’ thinking, and puts forward research methods.The first part introduces the general situation of weibo, and the theoretical basis thatweibo influences college students’ ideological and political education: view on Marxistcontact-practice, communication audience theory and communication effect theory.The second part makes empirical analysis of basic situation of college students’ usingweibo, the positive impact and negative impact of weibo on college students’ ideological andpolitical education according to the questionnaire survey of the influence of weibo to collegestudents’ ideological and political education.The third part puts forward countermeasures against weibo’s negative impact on collegestudents’ ideological and political education: strengthening college students’ media education,enhancing the combination of college students’ network ethics self restraining and otherrestraining, strengthening weibo discourse right of college, establishing and improving laws,regulations and rules that ensure the healthy development of weibo.Conclusion summarizes the full text, emphasizes that weibo has significant practical value on innovating methods of college students’ ideological and political education,improving level of ideological and political education, and strengthening effectiveness andpertinence of ideological and political education.