The Study On How To Enhance The Appeal Of Vocational Education Based On External Perspective

The appeal of vocational education refers to the ability of vocational education to win social approvals, corporate favor and students’ and parents’ preferences. With vital practical significance on the sustainable development of vocational education, the enhancement of the appeal of vocational education not only meets people’s great demand for educational consumption but also is a necessary requirement of the sustainable development of society and economy in China.Having summarized the basic facts of insufficient appeal of vocational education, this thesis also makes an analysis of the causes of it from the external environment and puts forward the basic strategies which can enhance the appeal of vocational education by using the relevant experience of Germany and Taiwan.Studies show that the lack of appeal of vocational education is mainly reflected in low identification of the public with the vocational education, difficulty in attracting the outstanding teachers and a lack of corporate participation in the vocational education. The lack of appeal of vocational education arises from many different factors such as the invisible discrimination in traditional ideas, the bias of social opinions, imperfect related systems and the difficulty in demonstrating advantages and features of vocational education. Therefore, bearing the existed problems and relevant experience of Germany and Taiwan in mind, the enhancement of the appeal of vocational education can be realized through the following four aspects:First, reverse the traditional social ideas and improve the image of vocational education in the minds of people.Second, strengthen the construction of the institutional environment to escort for improving vocational education attractive.Third, improve vocational education level to meet the desires of vocational students who want to pursue further studies.Fourth, actively promote vocational education brand construction and further the appeal of vocational education.