Research Of Competition Strategy For Privately Operated Higher Vocational And Technical College In Guang Dong Province

Since 1977 to restore the university entrance exam, the remarkable achievements of the development of higher education in our country at the end of 2015, the country a total of 130 million people to get a college degree or above, a large number of professional and technical personnel has become China’s economic boom, the most powerful human resources. Here, the rise of China’s higher vocational education has experienced ups and downs, has become an important subject of higher education and cultivating qualified and skilled people main land, for the progress of the society, the development of science and technology and the increase rate of higher education is playing an increasingly important role. Liu yandong, deputy prime minister in 2013, the national vocational skills competition at the closing ceremony speech, he said: "the CPC central committee and state council attaches great importance to vocational education, higher vocational education recruitment of students scale" half "of higher education, higher vocational colleges every year nearly millions of conveying technology skills talents of society, vigorously support the transformation of economic development patterns and industrial transformation and upgrading". More severe much starker choices-and graver consequences-in planning state "is proposed to promote strategic adjustment of talent structure, highlight the" advanced "lack of guidance, the implementation of major engineering talents, pay attention to find, training, high concentration of skilled workers, university of innovative talent training mode reform, guidance to promote organic chain and industrial chain of personnel training, innovation chain. All this means that the higher vocational education has a broad prospect."The 13 th five-year plan" period is complete well-off phase of a critical stage in China,in the face of the new normal economic development, innovation and industrial transformation and upgrading needs of a large number of well-trained skilled talents, and 2025 is made in China, the elements of Internet + development measures such as security, especially the reform of the supply side, must rely on "artisans of the great powers" to improve the quality of products and services, and makes the development of the core competitiveness. And as cultivate high-quality technical talents in higher vocational colleges, still exist unclear orientation of the school, old ideas of running a school, serious homogeneity, fundamental problems such as lack of characteristic; In school construction management, high quality double teachers team construction, with market-oriented professional Settings, teaching scheme, especially students practice problems; Private vocational colleges, there are inadequate investment, backward infrastructure, lack of policy support and so on. Countries will adopt a series of measures to support and promote the development of higher vocational education, facing the double opportunities of policy guidance and market demand, private higher vocational colleges can gain, overcome difficulties, out of a new land, be badly in need of scientific competitive strategy choice, exploring new development path.Higher vocational colleges must have a suitable for their own strategic planning, to strengthen their respective characteristics of the connotation of the institute of mining and construction, and linkage with industries and enterprises, further university-enterprise cooperation, optimize the internal resources of the college, strengthen internal management, to win in the competition. GDXA vocational and technical college is a private vocational college educational history is longer than the pearl river delta, the comprehensive strength strong school, are also facing competition and training characteristics of source of the multiple pressure of competition.This article through to GDXA vocational and technical college, internal and external environmental analysis, take the market as the guidance, insist on innovation drive, set up the basic idea production-teaching-research combination, with sustainable development as the goal, carding and clear academy development strategic positioning and strategic objectives. GDXA vocational and technical college in order to market demand as the guidance, to build strategic alliance of industry, and differentiation competitive strategy, to develop a line of skilled personnel and entrepreneurs as characteristic, enhancing university-enterprise cooperation, improve the teaching quality, students’ practice, actively explore innovation mode of personnel training, improve the service level of management, to form the advantage of the college.This article is divided into six parts, the first part is introduction, mainly including 5 w. The second part is the related concepts and theoretical basis. The third part is GDXA vocational and technical college external environment analysis. The fourth part is GDXA vocational and technical college in basic condition and competitive analysis. The fifth part is GDXA vocational and technical college competition strategy formulation, choice and implementation. The sixth part is the conclusion and prospect.