The Education Consumption Of Urban Family Children

In recent years, education consumption development is becoming more and more quickly, Consumption occupies the important position in the market in our country. Residents in the family as the society as a whole is relatively important micro consumption subject, the main objects of education consumption., do research on the development of the market consumption has practical effect. This article through to analysis the present situation of urban residents family education consumption, understand the specific problems existing in the urban family children education consumption, to guide the urban families set up reasonable education consumption idea and standardize education market provides research foundation.This article takes Changchun city of Jilin province as the research object for the urban residents, questionnaire survey was conducted on 600 urban households, and to explore the influence of Changchun city family children education consumer spending related factors, mainly by family income level, degree of family culture and parents industry, profession and so on to the actual factors, and further confirmed the Changchun city family children education consumption is affected by the market consumption idea more easily. At the same time, along with the education consumption demand rising, great changes have taken place in family education from the structure of consumption, caused by family education consumption structure change rate is higher, the phenomenon such as education consumption ratio is bigger. In the study, the thesis expounds the specific problems of the children education family consumption, with irrational consumption behavior, consumption structure imbalance, and education level gap; Effectively reveal the Changchun city family children the specific reason for the problem of education consumption, investment in education consumption behavior are not clear, education the mainstream market system is not comprehensive, imperfect education resource consumption concept, etc.To Changchun city family children on the specific problems of the education consumption, put forward the following measures: promoting the advanced culture, updating the education consumption idea; Build consultation channels, guiding correct education consumption; Improve cooperation, high quality education resources; Broaden the education way, increase the quality of education resources innovation ability; Increase capital investment, promote the balanced development of education service; Increase the monitoring and management, improve the level of education service quality.