The Strategy Of Promoting The Competitiveness Of Guangdong HS College

Independent college is a new private higher education institution with the natures of public welfare enterprise and properties. By the end of 2014, the number of undergraduate students has more than 2,550,000- which played a special important role to realize the popularization of higher education and become an important part of higher education in our country. At present, in the background of students continued decreasing and ordinary universities enrollment increasing, independent college is facing the problem of competition increasing and competition insanity increasing. In order to grow and develop in the competition,independent colleges only to adapt the competition actively and improve their competitiveness, so that forms their own sustainable competitive advantage.In this paper, independent college Guangdong HS College as a case, based on the competitiveness of the theory, from the perspective of modern enterprise management independent college competitiveness. This paper taking Guangdong HS College as a case,described on competitiveness of independent colleges is faced with problems. From the qualitative aspects of Guangdong HS College analysis of the current situation, using the factor analysis method to Guangdong HS College and other seven colleges of transverse comparative study, and through the questionnaire survey found of Guangdong HS College competitiveness problems and analysis how to enhance competitive conditions and feasibility, draw lessons from the successful experience of independent college and the combination of the competitiveness of Guangdong HS College, puts forward the strategy to enhance the competitiveness of Guangdong HS College: management strategy, characteristic strategy, human resource strategy and brand strategy.Starting from the specific cases of the competitiveness of independent colleges to in-depth analysis and research, to further improve the competitiveness theory of independent college.On the basis of analysis and research, this paper puts forward the strategy choice of improving the competitiveness of independent colleges, and it has a certain reference value for Guangdong and even the domestic independent colleges in promoting the competitive strategy.