The Research Of Guangzhou Port Group Foreign Trade Container Logistics Development Strategy

The port is the starting point and end point of transportation. With the global economyintegration, the port is not limited to provide a single loading and unloading, but graduallybecome integrated logistics service value stream support, modern port logistics enterprise isborn in this background. Beginning in twentieth Century90, the coastal port market mode inChina from the planned economy system of port resources gradually to the monopolisticcompetition market economy system, due to the reasons for the problems left over by historymore, Guangzhou port group said of an aged person in this reform, its function is still in porthandling and transport the single traditional, in the lack of logistics resource planning cases,internal resources, external competitive defeat, a logistics business reform storm beimperative.In this paper, the Guangzhou port group the current foreign trade container logisticsmarket development based on the situation, the use of PESTEL analysis model from thepolitical, economic, social, technological, environmental and legal six major factors on thegroup’s external environment analysis, internal environment analysis is done in an all-roundanalysis on container business resources, logistics channels and external logistics nodeconstruction, the direction of the development orientation of clear four aspects by usingSWOT analysis method, advantages, disadvantages, opportunities and challenges from thegroup in the development of foreign trade container logistics etc..The Guangzhou port group should be in accordance with the integration of the logisticstheory and the third party logistics enterprise features the integration of internal resources toconstruct a new logistics operation body--Guangzhou port international logistics operationscenter, the port enterprises in accordance with the theory of value chain and supply chainmanagement requirements on foreign trade container logistics "point","line","noodles"external development strategy the establishment of security system, implementation measures,so as to provide reference for the Guangzhou port group leaders.