Research On Marketing Strategy Of Myjob.com JiangXi Branch

Online recruitment has been widely accepted by people in China as one of thefastest use of network in resources management. It has more obvious advantagescompared with other traditional recruitment channels. In2011, Saongroup’sMyjob.com started to sell into JiangXi market, facing some local strong competitorslike JXRC at the beginning, the company is suffering from various difficultiesincluding: low market recognition, slow revenue increase etc., the problems are verycomplex. In this paper, we investigate the external environment and thecompetitiveness of Myjob Jiangxi branch itself, and then make clear the company’smarket position, and lastly develop a marketing strategy for their own developmenton the basis of the research.Firstly, the status quo and development trend of Internet recruitment industry isstudied, and the results show that in order to win customers and market in the futureof online recruitment, the most important thing is to put more emphasis on seekersand corporate recruiters’ experience such that job seekers most quickly find their joband corporate recruiters have good experience and better results. Furthermore weapply ‘the famous five competitive force’ method proposed by Harvard BusinessSchool Professor Porter to analyze the strength of competition in the Myjob Jiangxibranch.Then based on the above external and internal environment analysis, we usedmarket segmentation and SWOT analysis of Myjob Jiangxi Branch to make clear thecompany’s market position: wish to become China’s largest integrated provider ofonline local recruitment.Finally, we deeply analyze the promotional strategies for the job seekers andmarketing strategies for clients respectively, and put forward reasonable and effectiverecommendations. Job seekers are Myjob Jiangxi’s free resources, their resume is thecompany’s service guarantee, and the more the resume, the effective the recruitment.Taking into account the presence of some of the decision-makers in the process of Myjob Jiangxi recruitment services, we firstly analyze the behavior of buyers in themarket, and then analyze marketing strategy by4P theory, thus combining themarketing practice of Myjob Jiangxi company for more customers purchasing othervalue-added services, and for more customer’ ongoing renewal of the contract at theend of service, we analyze customer satisfaction strategy.The purpose of analyzing marketing strategy for Myjob JiangXi branch is tohopefully paved the way of a new business model without acquisition for thiscompany in JiangXi market, also to provide a reference for other similar strugglingdomestic branch companies, so as to accelerate the Group’s expansion in China.