The Business Project For AX Company Therapeutic Equipment

AX medical equipment company (hereinafter referred to as the company) is a companyengaged in medical equipment R&D and manufacturing of mature enterprises, through theanalysis of the medical market, found that the domestic medical market to the companydeveloped new extracorporeal shock wave therapy apparatus demand, instead of the hospitalextracorporeal shock wave lithotripsy machine Market is nearly saturated companyintroduction, through the design of shock wave therapy apparatus project development offuture medical market, equity financing is lower financing costs of financing, the project willbe the hope that the introduction of risk investment, layout and development of the domesticmarket of extracorporeal shock wave therapy apparatus。But the risk investment institutions also hope that through equity investment on themarket potential of the AX company and finally get high returns, but for business valuation ofthis key place is really a problem, so the business plan for the project, to implement measuresof the project feasibility study and body.Due to new markets this project will involve new product and community hospitals suchcompanies less contact, this paper started the Introduction Company internal situation andtherapeutic products, and use PEST method to analysis the macro environment of medicalequipment market and treatment equipment industry and analyzes the industry competition byusing the five forces model, the enterprise in which the good environment and the appropriateindustry competition environment, the enterprise profit model and development planning.Behind the market positioning and target market capacity is estimated according to the profitmodel and development planning, and the enterprises within five years sales target, based on4P theory of project products, pricing, marketing channels and carried out a detailed study andformulate marketing plan and operating plan.Finally is the accounting from the angle of financial analysis for the sales plan set ofcircumstances, the item of income, expenses, costs, cash flow forecast, but also on theeconomic benefit indexes of net present value, and internal rate of return of the project. At thesame time, because it involves a risk financing, the sensitivity analysis of risk factors and therisk control perspective on the project investment and operation may involve, puts forwardsome corresponding countermeasures.