A Research Of Operation Management Strategy About Shandong Inzone Grace Inn

With rapid development of tourist industry and continuous improvement of livingstandards, economy hotels have became the trend and hot spot of investment of hotelindustry in our country. Many economy hotels are popular to customers by simple facilities,appropriate price, excellent service and efficient convenience. Economy hotels haveachieved leap-forward development during a few years in China, attracting to national andinternational investments as their high rate of occupancy, profit and return. Meanwhilevarious economy hotels management companies emerged. Even though chain operation hasbecome a kind of competitive trend and advantage, every management mode has its owncharacteristics and the management standards and levels are different. Therefore, it is urgentto solve that that how economy hotels can develop soundly and steadily in our country.This article gives a detailed analysis to the development and current situation of nationaland international economical chain hotels. With related theoretical knowledge of both tourismmanagement and hotel management, for Shandong Inzone Grace Inn as an example, the writerdeeply analyzes about the internal management of economy hotels and its strength andweakness, opportunity and threat by SWOT, and then summarizes the recent problems, andgives management strategies and direction for the development of Shandong Inzone GraceInn in many aspects of management such as hotel operation, human resource, infrastructure,brand building and hotel culture building. This article is hoped to give meaningful suggestionfor its internal management, brand image and rapid development.