The Study On Realization Of The Internationalization For Specific Market Of Guangzhou Through Electronic Commerce

Since China’s reform and opening up, guangzhou unswervingly adhere to the "internationalcity" development strategy, economic aggregate24years in a row third city in Chinamainland, the important cornerstone is guangzhou has a large, category is complete, a varietyof organizations, many grade, professional market system more radiation level coexist.Standing in the market perspective, the cluster of guangzhou city as a single in the domesticleading professional market scale, the existing professional market around1000, operatingarea of about10million square meters, with500market operations in calculation of eachprofessional market, an estimated500000market enterprises operating in the professionalmarket, in2011, guangzhou commodity to calculate total2.69trillion yuan,80%contribution by the professional wholesale market.In terms of the individual market, the guangzhou based on the professional market, formedthe fish bead timber prices shiling leather, leather, xintang cowboy clothing prices aroundenough to international markets such as guangzhou price index, leather, leather goods,footwear, textile and garment, aquatic products, tea, hotel supplies, cosmetics and otherprofessional market (park), and the corresponding types in the domestic market scale andmanagement level is relatively, and in, panyu, huadu, haizhu, zengcheng, foster a batch ofleather goods, leather cowboy clothing, clothing production, jewelry processing scaleenterprises and industry cluster, such as more with the status of guangzhou internationalconvention and exhibition center, formed the industry support, small exhibition more thanpower, business enterprise cluster large commercial pyramid structure.Shiling leather leathercity, with industry leaders such as the white horse clothing market, station west shoes city isalong the "local, national, get an electric shock, through the international" development path,and gradually developed into an international clothing, leather goods distribution center andthe important of foreign procurement base.In practical for this business, under the influence of culture in the past few cases of "goingout", guangzhou professional market similar professional market realization of outwardinternationalization, zhejiang is not international implementation of the main guangzhouprofessional market.The emergence of e-commerce is a huge challenge to the traditionalprofessional market, also for the optimization and upgrading of toward internationalizationprovides a powerful support.This paper first introduces theory of internationalization of specialized market in our country, the main mode and type, model between their respectiveadvantages and disadvantages, relying on the basis and implementation conditions.And elaborates on the background of guangzhou professional market internationalization,guangzhou professional market internationalization and evolution, different from thezhejiang model is put forward in four step progressive development path, namely thepreliminary stage of internationalization, the accidental, the primary stage ofinternationalization, the foreign trade agency to give priority to the development of theinternationalization of phase and the internationalization of e-commerce as the main stage,dive into the relationship of the guangzhou fair and guangzhou professional market.Then combined with guangzhou professional market gradual internationalizationdevelopment path, in detail elaborated the shiling leather leather city internationalization,concrete can be divided into: run-up-commodity production internationalization, primarystage-industrial cluster internationalization, the foreign trade agency to give priority to thedevelopment of the internationalization of phase-the internationalization of enterprises ande-commerce market is given priority to the development of the internationalization of phase-trading patterns of internationalization.Shiling leather leather city at the same time, thisarticle also collect the history of the development stage of the three representative data,including the business area, annual turnover, number of the import and export trading,market enterprises and brands, etc.With data record, image clearly shiling leather leather cityrapid internationalization process.Then, on the basis of shiling leather city, using porter’s "diamond" model for the formationof the international competitiveness of specialized market.Specific include: local government"laissez-faire" to "transformation and upgrading" and "flexible changxin as tribute" cultureredsun, four major factors in the international market within the strong demand forcommodities, the white clouds and flowers market interaction between cluster, shilingleather leather goods manufacturing industry cluster of support and the holy landmanagement investment strategy, leather leather city management structure in space.Then, the author is shiling leather leather city investment main body evolution strategy andmarket enterprises business conduct autopsy on the electronic service model, and through thespecific case analysis shows that the introduction of shiling leather leather city tradee-commerce enterprises on the market for bonding service, and docking with the customsclearance, tax system. In a thorough examination of the huadu shiling leather leather goods, on the basis ofinternationalization, introduces the white horse, west shoes city, south guangzhou the dayinternational hotel supplies professional market situation, and analyze the similarities anddifferences, must through the electronic commerce from guangzhou professional market,especially business electronic public service to promote guangzhou professional marketgoods, the internationalization of enterprises and operation mode, so as to achieve theconclusion of a comprehensive international.Finally, the author discussed above, it is concluded that professional market developmentdepends on the implementation of e-commerce internationalization is the mainstream,guangzhou professional wholesale market in the international e-commerce platform is ofgreat significance to guide the professional market enterprises and international purchasersfragmentation is the important foundation, guide the professional market online fusion,active architecture government network information platform, for merchants to provideelectronic public service is a way to break through the dilemma, and on how to furtherenhance the international competitiveness of the guangzhou professional market put forwardthe proposal, the hope for the future development of guangzhou professional marketprovides guidance significance.