Research On The Mobile Internet Industry Chain Based On Apple IOS And Google Android Platform

Along with the popularity of the third-generation mobile communication business and the maturity of WEB2.0technology, the industrial revolution has been moving rapidly on a global scale. The mobile Internet is forging a huge emerging market. The most successful software platforms in the mobile Internet market are Google Android and Apple iOS. The former only opens source, while the latter more open but still stresses the ownership of the core technology. Therefore, it is optimal to choose them as the samples in study of the mobile Internet both for representativeness as the analysis object and the convenience of market data collection.In this paper, the basic logic of the industry chain is observed through the theme study of this article. On the basis of existing research results of the mobile Internet industry, the theories of vertical integration of the industry chain and alliance strategy are combined to conduct a basic analysis of the value chain of the mobile Internet and to further expand the analysis with the perspective of the integration effect and synergy effect. The SWOT analysis method is re-used in mobile Internet platform samples analysis in order to get in-depth knowledge of the mobile Internet industry chain. It is committed in this paper to provide ideas for the formulation of China’s mobile Internet regulation policies and thinking of its improvement, and for reference of strategic decision-making in Chinese companies in the mobile Internet market, through study of the mobile Internet industry chain related issues.This paper consists of the following seven parts. The first part is description of the background of this study, the research significance, research methods, the basic ideas and framework of the study, and illustration of the possible innovation and weakness. The second part is a literature review of the related studies of the topic, including theories of industry chain construction, value chain analysis methods, vertical integration and so on. At the same time it makes a simple evaluation as the research foundation. The third part is actually a description of the study samples, including the formation, transformation of the mobile Internet platform, as well as its basic classification, to provide a basis for later analysis of the two typical platforms. The fourth part is an analysis of the mobile Internet industry chain, value chain characteristics with Apple’s iOS platform and Google Android platform as samples, and a study of the success factors in the two types of representative mobile platforms. The fifth part is a tentative study of the influence of emergence of new technologies on the market of individuals on the basis of the of the related industry chain theories, with operators and service developers as market individual representatives. Through figuring out the value of the technological factors in mobile Internet market, the author clearly describes the market environment features of the two platforms, to further provide reference for market individual strategy making in other markets. The sixth part is a summary of the success factors in the two types of platform representatives and indication for the mobile Internet companies in China. Finally, it is a summary of the paper, and the prospect of future research priorities and trends.In this paper, there can be some aspects of innovation in the study of the mobile internet industry chain as follows:Firstly, the innovation in research perspective. This paper attempts to conduct a study on the mobile Internet industry chain from the view of the software platform for the first time. Secondly, the innovation research methods. Due to the lack of the market data and the relevant research literature of the mobile Internet industry, there is not rigorous measurement modeling analysis of industry chain, and the conclusion is largely based on the theory of interpretation and specification analysis. Generally speaking, the research is shallow and the depth of the study needs to be strengthened in the future on the basis of enriched market data. It needs to be stressed as well.