| How could an enterprise lack of competitiveness take advantage in a more and more competitive market, and gain benefits and value under a complex background interwoven with boost fatigue, crisis, challenges and opportunities in the right world economy? Either large-scale groupsor SEMs, are increasingly feel that it’s crutial to construct the core competitiveness for the sustainable development of business Only those who have uniquely stronger advantage, can satisfy users’ needs bettern than competitors, and enlarge market share, obtain higher profits. World famous enterprises successfully operating on the "century-old" State, is their core competitiveness which leads the specific market.Ten consecutive years of rapid growth of power generation equipment manufacturing industries are also facing such a situation. Integration five home traditional State-owned enterprises formed power equipment manufacturing carrier, and central enterprise equipment manufacturing Chef de file, and China mainland first to Hong Kong listed of Oriental electrical group, face current complex changeable of competition environment, face both at home and abroad strong of peer opponents, on marked world first-class how correct cognitive in core competitiveness aspects of advantage and gap; through resources integration, and take various effective policy building above competition opponents of unique advantage, keep enterprise of stability continued development, This is the writer exploring major issues and hope to find the answer.This paper briefly analyses the Dongfang Electric Corporation course of development and industry characteristics, analysis of the problems encountered in the development of enterprise, as well as its core competitiveness performance characteristics.\All paper takes a brief view on core competitiveness essentially from the concept, characteristic and construction methods of core competitiveness. Strategic management theory is applicated to make an in-depth analysis of the demand for power generation equipment market, and competition from domestic and international enterprises, and also comparation of core competitiveness amoung three largest groups. Comprehensive analysis and evaluation on core competitiveness of DEC for the strategic object "build the most internationally competitive power generation equipment manufacturing gourp" is carried out. Discussed problems and solutions exist in resource integeration capability, value chain and strategic positioning. Through on power equipment industry analysis, and competition situation analysis and Oriental electrical itself core competition capacity analysis, this paper made has enterprise should select "upgrade management, and strengthened research and development, and revitalization quality, and reduced cost, and talent Hing enterprises" of strategy, from management of reorganization upgrade, and technology innovation, and low cost policy, and quality revitalization, and talent advantage, and enterprise culture, and commercial mode innovation, aspects made competition policy, reached upgrade Oriental core competitiveness, and enhanced market led capacity of purpose.I working in DEC as manager, the author experienced the blowout, smooth development and trough of China and world power generation equipments market, and familiar with deeply changes in demand’s structre. Espessially, the author participated in stratege planning at different develop stage of the corperation. During training in Renmin Univesity of China of cor competitiveness, the author profoundly feels that it’s the only way to take advantage and lead the market in the competition which is set the world top-class company as the benchmark, enhance company value by integrating various human resource and construct core competitiveness higer than competitors. Hope that this research would play a roll in the competitiveness improvement of China equipment industry. |
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